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Determinants of Effective Distribution Channels...
50,40 € *
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Indian Distribution System in the fast growing Indian economy poses huge challenges to any marketer due to its widely scattered market with over 7,000 cities, 630,000 villages and 13 million outlets. This book analyses the issues and challenges faced by a marketer with regard to the complexities of distribution channels in India. With the help of six case studies done on three packaged consumer goods companies, two consumer durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book attempts to provide deep insights to sales and marketing professionals regarding the factors that are at play in designing and structuring effective distribution channels and managing them efficiently in the Indian context.

Anbieter: Dodax AT
Stand: 19.01.2020
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Analytical Marketer
34,80 € *
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How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization&#151,digital, agile, and analytical&#151,and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author's firsthand experience of transforming a marketing organization from &#147,art" to &#147,art and science." Challenged and inspired by their company's own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

Anbieter: Dodax
Stand: 19.01.2020
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Analytical Marketer
35,80 € *
ggf. zzgl. Versand

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization&#151,digital, agile, and analytical&#151,and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author's firsthand experience of transforming a marketing organization from &#147,art" to &#147,art and science." Challenged and inspired by their company's own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

Anbieter: Dodax AT
Stand: 19.01.2020
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Customer Satisfaction in Automobile Market
68,00 € *
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Globalization, liberalization and transition to a free market economy are changing the landscape of Iranian business environment. For example, economic liberalization has facilitated the arrival of Malaysian Car Marketer, Proton, into Iran in collaboration with Zagros-Khodro Company.customer satisfaction is a pre-requisite for the success of any business including automobile marketer. Hence, one of the key challenges of Iranian automobile market for Proton is to know how to attract and retain Iranian costumers by augmenting its service quality.Our study has examined customer satisfaction with respect to service quality of Proton Cars across Iran. We executed our study by employing European customer satisfaction index Model. Data was collected from Iranian customers owning proton cars. Our study offers insightful information for the refinement of serving marketing deliverable for Proton marketers across Iran.

Anbieter: Dodax
Stand: 19.01.2020
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The Mindful Marketer
35,30 € *
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As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Anbieter: Dodax
Stand: 19.01.2020
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Customer Satisfaction in Automobile Market
70,00 € *
ggf. zzgl. Versand

Globalization, liberalization and transition to a free market economy are changing the landscape of Iranian business environment. For example, economic liberalization has facilitated the arrival of Malaysian Car Marketer, Proton, into Iran in collaboration with Zagros-Khodro Company.customer satisfaction is a pre-requisite for the success of any business including automobile marketer. Hence, one of the key challenges of Iranian automobile market for Proton is to know how to attract and retain Iranian costumers by augmenting its service quality.Our study has examined customer satisfaction with respect to service quality of Proton Cars across Iran. We executed our study by employing European customer satisfaction index Model. Data was collected from Iranian customers owning proton cars. Our study offers insightful information for the refinement of serving marketing deliverable for Proton marketers across Iran.

Anbieter: Dodax AT
Stand: 19.01.2020
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The Mindful Marketer
36,29 € *
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As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Anbieter: Dodax AT
Stand: 19.01.2020
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Vinda International
35,00 € *
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Vinda International Holdings Limited (SEHK: 3331) is the largest household paper manufacturer, distributor and marketer in China. Its tissue paper products with brand name "Vinda" has been recognized as a "China Famous Brand." It is headquartered in Xinhui, Guangdong. Vinda was founded in 1985 by Mr. Li Chaowang in Xinhui, Guangdong. In 1999, Vinda International Holdings Limited, Vinda's holding company, was incorporated in the Cayman Islands. In 2007, it was listed on the Hong Kong Stock Exchange with IPO price of HK$3.68 per share and totally HK$1 billion fund raising.

Anbieter: Dodax AT
Stand: 19.01.2020
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Vinda International
34,00 € *
ggf. zzgl. Versand

Vinda International Holdings Limited (SEHK: 3331) is the largest household paper manufacturer, distributor and marketer in China. Its tissue paper products with brand name "Vinda" has been recognized as a "China Famous Brand." It is headquartered in Xinhui, Guangdong. Vinda was founded in 1985 by Mr. Li Chaowang in Xinhui, Guangdong. In 1999, Vinda International Holdings Limited, Vinda's holding company, was incorporated in the Cayman Islands. In 2007, it was listed on the Hong Kong Stock Exchange with IPO price of HK$3.68 per share and totally HK$1 billion fund raising.

Anbieter: Dodax
Stand: 19.01.2020
Zum Angebot