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All Marketers are Liars
19,99 € *
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Anbieter: buecher
Stand: 17.02.2020
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All Marketers are Liars
19,99 € *
ggf. zzgl. Versand

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Anbieter: buecher
Stand: 17.02.2020
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NCH Corporation
39,00 € *
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High Quality Content by WIKIPEDIA articles! NCH Corporation is a major international marketer of maintenance products, and one of the largest companies in the world to sell such products through direct marketing. NCH's products include specialty chemicals, fasteners, welding supplies, pet products, and plumbing parts. These products are sold through a number of wholly owned subsidiaries, many of which are engaged in the maintenance products business. Subsidiary companies in NCH's Chemical Specialties division produce a diverse array of maintenance chemicals that includes cleaners, degreasers, lubricants, grounds care, housekeeping, and water treatment products. Companies in the Partsmaster group offer a wide variety of items for maintenance and repair, including welding supplies and fasteners. The Plumbing Products Group provides plumbing supplies for the do-it-yourself retail consumer and the OEM market. The Retail Products Group markets a wide range of pet supplies.

Anbieter: Dodax
Stand: 17.02.2020
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Snohomish County Public Utility District
39,00 € *
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High Quality Content by WIKIPEDIA articles! Snohomish County Public Utility District is a public utility providing power to 318,000 customers in Snohomish County and on Camano Island, Washington. It provides water service to nearly 20,000 customers in the northeast section of the Snohomish County. The utility is the second largest public utility in the Pacific Northwest and the 12th largest in the United States. It is the largest of 28 PUDs in the state of Washington. The PUD is the largest utility customer of the Bonneville Power Administration, a major wholesale marketer of energy in the Western United States. The utility is one of the leaders in tidal and geothermal energy research in the Pacific Northwest, both of which are clean, reliable and plentiful in the region. Other energy comes from renewable hydroelectric sources, co-generation projects fueled by biogas and biomass and wind energy projects. The utility started offering incentives, loans and other resources for small-scale solar installations in spring 2009.

Anbieter: Dodax
Stand: 17.02.2020
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Vio (Drink)
29,00 € *
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Vio is a beverage by The Coca-Cola Company. It is milk with carbonated water. Citrus Burst, Peach Mango, Very Berry and Tropical Colada are its flavors. The drink is new in American market, but The Coca-Cola Company had a similar product, sold exclusively in Japan in early 1990. The Coca-Cola Company is an American multinational beverage corporation of manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion servings each day.

Anbieter: Dodax
Stand: 17.02.2020
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Analysis of Cultural Differences and their Effe...
73,90 CHF *
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Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketingproducts internationally. The United States of America and Germany are used toexemplify this issue. Today's science provides numerous approaches to makingcultural differences visible and tangible. All of these solutions and dimensionsgive companies, and people in general, a guide to becoming aware of and understanddifferences and how to cope with them appropriately.Trompenaars, a famous consultant for intercultural communication, uses the allegoryof a fish and its habitat, water, to explain the characteristics of culture: 'Afish only discovers its need for water when it is no longer in it.'2 Accordingly,culture can be seen as the substance that surrounds a human being and makes himunable to distinguish between different and normal. Therefore, this thesis uses thecultural theories of Edward T. Hall and Geert Hofstede, who both developed approachesto cultural differences by using either a four- or five-dimensions model.These cultural dimensions will be applied to the special circumstances and conditionswhich a marketer has to deal with in the United States and Germany andthus draws connections between those two different fields of science.As already mentioned in section 1.1, cultural differences play an important role intoday's international marketing. It is therefore important to examine if and howcultural differences, according to Hall and Hofstede, affect parts of the marketingmix for companies selling products in the United States as well as in Germany.The following questions can help to identify the necessary steps: What culturaldifferences, in both the United States and in Germany, could have an impact onmarketing the products of companies selling in those countries? What impact docultural differences have on parts of the marketing mix? Which adaptions should marketers make to their marketing mix due to the cultural differences? Is standardisationa successful method in both international markets? The answers shouldhelp the marketer make the right choice between adapting products to local circumstancesor selling and marketing the same product all around the world. Thisthesis will attempt to answer these questions by applying the above-mentionedcultural theories, and will provide suggestions for how companies from the USAor Germany should conceive parts of their marketing mix. It will further provideexamples of culture-related marketing efforts.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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All Marketers are Liars
19,90 CHF *
zzgl. 3,50 CHF Versand

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, 'Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.'

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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Sustainable Marketing
177,00 CHF *
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`In Sustainable Marketing Donald Fuller has made a timely and considered contribution to the marketing literature. With the environment increasingly being recognised as a legitimate element in marketing theory and practice, Fuller's book serves as a useful introduction for those who have yet to get to grips with what this might entail. The book is clearly written, and since it is structured around the traditional 4P's of the marketing mix, should be easily digestible by marketing academics and practitioners alike' - Journal of Marketing Management `In Sustainable Marketing Donald Fuller has made a timely contribution to the marketing literature.... The book is a practical and wide-ranging examination of how marketing can become more ecologically sensitive.... Fuller should be commended on putting tegether a comprehensive and authoritative text.' - Marketing Review There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. This text is much needed and long overdue for the modern senior marketer or manager. This is the book about building into the marketing approach sustainability so that we do have descendants. Good quality high level text for those who are serious about marketing.' - Phil Harris, Manchester Metropolitian University This comprehensive text recognizes marketing as the key to the success of ecologically sound products. The book explains how marketing mix decisions can and do influence environmental outcomes. Donald A Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach that leads to the pollution of ecosystems.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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All Marketers are Liars
6,40 CHF *
ggf. zzgl. Versand

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, 'Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.'

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot