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Marketer Transparency In Personalization A Comp...
96,99 € *
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Marketer Transparency In Personalization A Complete Guide - 2019 Edition ab 96.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

Anbieter: hugendubel
Stand: 30.05.2020
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Mastering Marketing Agility (eBook, ePUB)
18,95 € *
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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive-customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage-along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Anbieter: buecher
Stand: 30.05.2020
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Mastering Marketing Agility (eBook, ePUB)
18,95 € *
ggf. zzgl. Versand

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive-customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage-along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Anbieter: buecher
Stand: 30.05.2020
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The GVO Story: From Tiny Acorn to Mighty Oak , ...
9,95 € *
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Joel Therien is proof that what doesn't kill you makes you stronger! Joel Therien's life story is one of determination and inspiration. As a professional body builder, he had the world title in his sights. Then aspartame poisoning destroyed his career and almost his life. Joel's search for answers led him to the internet, and thus began his remarkable online journey. He took note of all the tools and systems internet and network marketers needed to have a successful online presence, and an idea formed in his mind. Joel took positive action on his idea despite somewhat negative initial support, and this eventually resulted in the creation of a multi-million dollar company providing essential internet hosting and marketing solutions for businesses large and small. His vision has changed the lives of thousands of people worldwide. Not only do his products provide all the tools and services anyone doing business on the internet wants and needs under one roof, with one set of log-in details at a price most people can afford, but they are also global home business opportunities (if you wish them to be so). Although hugely successful as an online marketer and service provider, Joel's real passion is health and fitness, and as his health improved, Joel returned to his primary interest. He now also runs a unique online health and fitness lifestyle program, which is changing the lives of many, not least because it is also a global home business opportunity. The simplicity of the 7MinuteWorkout program involves working out just seven minutes a day, three times a week. Its sustainability makes this program one Joel hopes will help reduce the rising obesity and diabetes epidemics in developed countries. Trusted and liked by his clients and peers, Joel's integrity and transparency is to be admired and his motto for success is just "Take Action!" Listen to The GVO Story and be inspired! 1. Language: English. Narrator: Jean Shaw. Audio sample: http://samples.audible.de/bk/acx0/021736/bk_acx0_021736_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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The Handbook of Strategic Public Relations and ...
75,46 € *
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Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy."-Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M "The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex-and ubiquitous-discipline."-Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California"The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners."-Jane Ostrander, Vice President, Global Communications, TennecoThe definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections:Introduction to Public Relations and Integrated Communications- research, history, law and ethicsStakeholder Leadership in Public Relations- crisis management, employees, investors, consumers, press, corporate philanthropy and digital communitiesCurrent and Continuing Issues in Public Relations- business sustainability, environmental communications, and reputation and brand managementIndustries and Organizations: Business-to-Consumer and Business-to-Business- automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energyEach section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.

Anbieter: Dodax
Stand: 30.05.2020
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Enhancing Business & Operation Performance Thro...
54,88 € *
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This book focuses on the improvement of business performance through process automation and solving security and fraud challenges - in the oil and gas marketing sector - using management information systems. This system allows loading managers to manage the activities surrounding fuel loading, tickets management, marketer and driver management, truck management and inventory management, operation reporting and transmission, etc. It addresses designing and implementation of the systems in order to cater for the seamless operation of truck loading from yard to loading bays, prevention of multi-usage of a single ticket, registration of trucks and its managers, matching of registered trucks to a marketer and its driver and routes, reconciliation of programmed tickets against loaded product and stock balance. It provides visibility and transparency to stakeholders into the loading activities and operation audits. It also provides a couple of design and insights into the development of the aforementioned application for those seeking to venture into the business of data acquisition, storing, processing and visualization.

Anbieter: Dodax
Stand: 30.05.2020
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