The definitive look at Wall Street in the 19th CenturyPerhaps the 19th century's best book on Wall Street, Fifty Years in Wall Street provides a fascinating look at the financial markets during a period of rapid economic expansion. Henry Clews was a giant figure in finance at that time, and his firsthand account brings this colorful era to life like never before. He reveals shocking stories of political and economic manipulation and how he helped bring down the mighty Boss Tweed. He writes eloquently about the madness of the markets and how the era's greatest speculators amassed their fortunes. This book provides an expansive view of Wall Street in an era of little regulation, rampant political corruption, and rapid financial change.Henry Clews was born in England in 1836 and emigrated to the United States in 1850. In 1859, he cofounded what became the second largest marketer of federal bonds during the Civil War. Later, he organized the "Committee of 70," which deposed the corrupt Tweed Ring in New York City, and served as an economic consultant to President Ulysses Grant. 1. Language: English. Narrator: Ax Norman. Audio sample: http://samples.audible.de/bk/adbl/001655/bk_adbl_001655_sample.mp3. Digital audiobook in aax.
If you work on the high street, you won't need reminding that traditional, bricks and mortar retail hasn't had an easy go of it in recent years. Thankfully, after half-a-decade of financial gloom, there is light at the end of the tunnel and it looks like the economy might just be turning a corner. But this doesn't necessarily mean a return to easy street. For many businesses who continue to struggle on today's high streets, it is all too easy to point the finger of blame for their decline at factors, which they believe, are beyond their control. The Internet is a very obvious target when looking for a fall guy responsible for the decline of the high street. But is this fair? In the face of online competition some businesses will struggle while others, who rise to the challenge, will thrive. This audiobook is for any entrepreneur, business owner, or marketer who wants to future-proof their business, drive real world sales and maximize the potential of their traditional bricks and mortar operations using the techniques widely adopted by their online counterparts. 1. Language: English. Narrator: Norman Gilligan. Audio sample: http://samples.audible.de/bk/acx0/031187/bk_acx0_031187_sample.mp3. Digital audiobook in aax.
The hard part just got easy. You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren't so impossible to reach after all? Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success. 1. Language: English. Narrator: Christopher Lane. Audio sample: http://samples.audible.de/bk/brll/007754/bk_brll_007754_sample.mp3. Digital audiobook in aax.
We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salesman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a sushi taco with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization -- sometimes deliberately. S/he yearns to be liberated from cubicles, labels, market segments, and especially those confining walls that restrict him or her from expressing the unique self that s/he has constructed out of all the lifestyle materials that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And they obstruct our view of the marketing possibilities that lie beyond them. In this audiobook, I describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I demolish them. 1. Language: English. Narrator: Alan Taylor. Audio sample: http://samples.audible.de/bk/acx0/112795/bk_acx0_112795_sample.mp3. Digital audiobook in aax.
I've always found it ridiculous that millions upon millions of individuals earn a living online, yet nobody thought about writing a book which teaches those people how to manage their money properly. Therefore, I've decided to roll up my sleeves and write one myself. Why? Simply because I also earn a living on the Internet and have been doing it since, well, since pretty much forever. Aside from that, I'm an economist and this unique (or feel free to call it weird) combination of street smarts and book smarts puts me in a reasonably good position to help people enhance the wealth they've generated online. If you earn a living online in one way or another (as a freelancer, as an online entrepreneur, as an indie author, as a domain investor, as a bitcoin early adopter, as an online trader, as a website flipper, as an online marketer and so on) or at least generate a significant percentage of your revenue online and want to find out how to manage your money wisely, this book is just what the doctor ordered. Throughout my career, I've been involved in a lot of different dimensions of the online world. I've been a freelancer. I've run an outsourcing business. I've invested in domains, offered domain brokerage services and even started an auction platform for domain names. I've started an escrow business, which has been sold to Agreed.com, which was then sold to Escrow.com and which was ultimately sold to Freelancer.com. I even owned three Web hosting businesses. All in all, it's fairly safe to say I've seen the Internet under the hood, so to speak. Frankly, I'd say finding someone who understands those who make money on the Internet better than yours truly would be quite a challenge. No matter what it is you currently do online, chances are I've at least dabbled in it. Those who make money online are a special breed with highly specific wealth management needs and Wealth Management 2.0 finally fills this personal finance void, as I h 1. Language: English. Narrator: Matt Martillo. Audio sample: http://samples.audible.de/bk/acx0/065369/bk_acx0_065369_sample.mp3. Digital audiobook in aax.
Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
Want an easy-to-read travel guide to Ankara? This book shows the top 61 best spots in this unique destination in Ankara. Local Love Travel Publishing works exclusively with local travel experts to guide and help you make the most of your vacation. 'Ankara Top 61 Spots' is your menu to all the 'must-visit' spots in this destination in Ankara. Quickly get the lay of the land, understanding all your day, food and night-life options. Enjoy your days at places like: Atatürk Kültür Merkezi, Dikmen Vadisi, Hamamönü, Anitkabir, Kocatepe Camii, Kocatepe Camii , Anadolu Medeniyetleri , Tunali Hilmi Caddesi, ASTI, Kugulu Park, 7. Cadde, Ankamall, Haci Bayram-i Veli Camii, Roma Hamami Açik Hava Müzesi, Atakule, Karacabey Hamami... amongst tons of other interesting nooks in Ankara! Enjoy local cuisine at top notch restaurants like: Hamamönü, Tunali Hilmi Caddesi, 7. Cadde, Ankamall, Çikrikçilar Yokusu, Hatipoglu Konagi Restaurant, Kizilay, Sakarya Caddesi, Atatürk Orman Çiftligi, Karum, Cepa, Estergon Kalesi Kirgiz Sofrasi, Afganistan Sofrasi, Meshur Özçelik Aspava, LOÇI Lokum Çikolata, Random, Nedjima, Kolyoz Balik, Pizzaci Altan, ... amongst many other food spots! Party at local hangouts like: Ankara Devlet Opera ve Balesi, Tunali Hilmi Caddesi, ASTI, Jolly Joker Ankara, 7. Cadde, IF Performance Hall, Dem Meyhane, Çikrikçilar Yokusu, ... amongst dozens of others! This guide also covers Ankara spots like shopping areas, museums, parks,outdoor adventures, nightclubs and street foods. For each and every point of interest you`ll get: Illustrative photo Address and phone Link to your Google Maps Link to Website (when pertinent) And a quick explanation as to why it deserves a visit. No needless fluff, no boring anthropological lessons! Just everything we love! We don`t stuff our travel content with working hours, credit-cards accepted, nearby transportation and user-reviews as it tends to bulk up the writing and are subject to change since the time of publishing. Once you decide the places you want to visit, these infos can easily be found at your hotel concierge, on-line or on Google Maps. No user-review based content! Similarly, our philosophy has been that user-reviewed travel sites are subjective, as they tend to top-rank places that manage their reputation on those sites. So little corner bakeries, unique shops by local artisans, secluded beaches and hidden bars don't show up in those sites as visibly as places that have an on-line marketer or social media specialist. Similarly, we believe the opinion of one well-informed local expert should outweigh the opinion of hundreds of first-time visitors to Ankara. First-time visitors tend to flock to famous tourist attractions, creating a vicious circle, accentuating just the popular places. Our local experts know the entire city, and know what deserves a visit, whether a famous attraction or a quaint corner. 'Ankara Top 61 Spots' is the first travel guide to Ankara you ought to read. It quickly helps you define your short-list of places you want to visit, so you don`t have to spend hours reading hundreds of pages of dense writing. All for less than the price of a sandwich.