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Factors Influencing Successful Brand Extension
50,40 € *
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Marketing managers seek ways to enhance the value of brands by leveraging through brand extensions. Brand extension is a widely used concept using a successful brand name to launch a new or modified product in a new category. Much of the earlier work on product extension with few exceptions uses an experimental approach to investigate the effect of brand extension. Brand extension strategy decision is strategically critical to an organization. It has received considerably notice by the scholarly researchers and practitioners during last ten years. This book, therefore provides a new metric of success for brand extension strategies as well as to understand the factor influencing successful brand extension into related & unrelated categories.This study has generated interesting results for future research for adjusting any marketing activities. It would generate workable and significant result for managers in these branding strategies. Hence can save time and resources which can be utilize in other development process. Marketer should be better able to develop more effective strategies. It also identifies pattern and preference of local people for the acceptability of brand extension

Anbieter: Dodax AT
Stand: 19.01.2020
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Fisher, G: Extremely Efficient Social Media Str...
23,09 € *
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Erscheinungsdatum: 25.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Extremely Efficient Social Media Strategies for Network Marketing, Titelzusatz: Become a Pro Network / Multi-Level Marketer by Using Step by Step Digital Marketing Methods for Finding Success with Your MLM Business, Autor: Fisher, Graham // Higdon, Tom // Schreiter, Ray, Verlag: AC Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // Multilevel, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 304, Informationen: Paperback, Gewicht: 348 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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Fisher, G: Extremely Efficient Social Media Str...
24,89 € *
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Erscheinungsdatum: 19.12.2019, Medium: Buch, Einband: Gebunden, Titel: Extremely Efficient Social Media Strategies for Network Marketing, Titelzusatz: Become a Pro Network / Multi-Level Marketer by Using Step by Step Digital Marketing Methods for Finding Success with Your MLM Business, Autor: Fisher, Graham // Higdon, Tom // Schreiter, Ray, Verlag: AC Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // Multilevel, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 304, Informationen: HC gerader Rücken kaschiert, Gewicht: 422 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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Product Mix Strategies of Leading FMCG Industri...
49,00 € *
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A good research depends on a good problem. A well-defined problem is pre-requisite for a good research. In this context, the research problem considered is Product Mix Strategy of Leading FMCG's in India Market"- With special Reference to Soaps and Detergents. Though, the wide range of soaps and detergents are being marketed by the companies, consumers belonging to different segments are not effectively delivered with the right products to the right customer at the right price at the right time. The studies, so far conducted on product mix strategies are not adequately focusing on bridging the gap between marketer and the prospects. Therefore, current study is designed to address those issues, which are very essential in designing customer oriented marketing mix strategy. This study is important because of the type of information it generates to assist in developing effective product mix in soaps and detergents. Since, product mix decision is critical decision, it involves huge investment and efforts, right information saves companies from the disaster.

Anbieter: Dodax
Stand: 19.01.2020
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Product Mix Strategies of Leading FMCG Industri...
50,40 € *
ggf. zzgl. Versand

A good research depends on a good problem. A well-defined problem is pre-requisite for a good research. In this context, the research problem considered is Product Mix Strategy of Leading FMCG's in India Market"- With special Reference to Soaps and Detergents. Though, the wide range of soaps and detergents are being marketed by the companies, consumers belonging to different segments are not effectively delivered with the right products to the right customer at the right price at the right time. The studies, so far conducted on product mix strategies are not adequately focusing on bridging the gap between marketer and the prospects. Therefore, current study is designed to address those issues, which are very essential in designing customer oriented marketing mix strategy. This study is important because of the type of information it generates to assist in developing effective product mix in soaps and detergents. Since, product mix decision is critical decision, it involves huge investment and efforts, right information saves companies from the disaster.

Anbieter: Dodax AT
Stand: 19.01.2020
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Advertisement Skepticism and its Related Concepts
49,90 € *
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Have you ever wondered why,despite the billions of dollars spent on advertising each year, consumers still tend to disbelieve advertising claims, dislike advertising and avoid advertising all together? 'Advertising Skepticism and its related concepts: A comprehensive study' is packed full of information in which authors talk straight about why advertising, which was once considered to be an essential tool of modern marketing has been reduced to mere non-credible and deceptive medium of information.Through a comprehensive conceptual model, based on the dozens of theoretical frameworks from the past studies, they unfold the book by highlighting the advertisement skepticism and its related concepts. In this book you'll also discover: How the advertisement skepticism and its antecedents and consequences impact each other? How the measure of advertisement skepticism varies across different products? What strategies can be undertaken by multi-national companies to enhance the credibility of their advertisement? If you are a marketer, advertiser or a research scholar who wants to identify the skeptical segment of consumers, formulate advertising strategy, this book is for you.

Anbieter: Dodax
Stand: 19.01.2020
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Fisher, G: Extremely Efficient Social Media Str...
23,29 € *
ggf. zzgl. Versand

Erscheinungsdatum: 25.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Extremely Efficient Social Media Strategies for Network Marketing, Titelzusatz: Become a Pro Network / Multi-Level Marketer by Using Step by Step Digital Marketing Methods for Finding Success with Your MLM Business, Autor: Fisher, Graham // Higdon, Tom // Schreiter, Ray, Verlag: AC Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // Multilevel, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 304, Informationen: Paperback, Gewicht: 348 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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Extremely Efficient Social Media Strategies for...
25,09 € *
ggf. zzgl. Versand

Erscheinungsdatum: 19.12.2019, Medium: Buch, Einband: Gebunden, Titel: Extremely Efficient Social Media Strategies for Network Marketing, Titelzusatz: Become a Pro Network / Multi-Level Marketer by Using Step by Step Digital Marketing Methods for Finding Success with Your MLM Business, Autor: Fisher, Graham // Higdon, Tom // Schreiter, Ray, Verlag: AC Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // Multilevel, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 304, Informationen: HC gerader Rücken kaschiert, Gewicht: 422 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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Advertisement Skepticism and its Related Concepts
51,30 € *
ggf. zzgl. Versand

Have you ever wondered why,despite the billions of dollars spent on advertising each year, consumers still tend to disbelieve advertising claims, dislike advertising and avoid advertising all together? 'Advertising Skepticism and its related concepts: A comprehensive study' is packed full of information in which authors talk straight about why advertising, which was once considered to be an essential tool of modern marketing has been reduced to mere non-credible and deceptive medium of information.Through a comprehensive conceptual model, based on the dozens of theoretical frameworks from the past studies, they unfold the book by highlighting the advertisement skepticism and its related concepts. In this book you'll also discover: How the advertisement skepticism and its antecedents and consequences impact each other? How the measure of advertisement skepticism varies across different products? What strategies can be undertaken by multi-national companies to enhance the credibility of their advertisement? If you are a marketer, advertiser or a research scholar who wants to identify the skeptical segment of consumers, formulate advertising strategy, this book is for you.

Anbieter: Dodax AT
Stand: 19.01.2020
Zum Angebot