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Ten Deadly Marketing Sins
68,90 CHF *
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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
Ten Deadly Marketing Sins
26,00 CHF *
ggf. zzgl. Versand

Marketing's undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline.CEOs want a return on their marketing investment, but can't be suretheir marketing efforts are even working. Truly, marketers have toshape up or watch their business go south. In this clear andcomprehensive guide, renowned marketing expert Philip Kotleridentifies the ten most common-and most damaging-mistakes marketersmake, and how to avoid them. But these ten mistakes are much morethan simple mess-ups; they're glaring deficiencies that preventcompanies from succeeding in the marketplace. In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies,build brands, get organized, and use technology to thefullest. Covering crucial topics every marketer must understand, Ten DeadlyMarketing Sins is a must-have for anyone who want to remaincompetitive in an increasingly challenging marketplace. Packed withthe kind of marketing wisdom only Kotler can provide, this is anindispensable resource for every company-and every marketer-whowants to develop better products, better marketing plans, andbetter customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the mostrespected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson DistinguishedProfessor of International Marketing at Northwestern University'sKellogg Graduate School of Management and the author of 15 books,including Marketing Insights from A to Z (0-471-26867-4) andLateral Marketing (0-471-45516-4), both published by Wiley.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
Ten Deadly Marketing Sins
37,99 € *
ggf. zzgl. Versand

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Anbieter: Thalia AT
Stand: 17.02.2020
Zum Angebot
Ten Deadly Marketing Sins
23,99 € *
ggf. zzgl. Versand

Marketing's undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline.CEOs want a return on their marketing investment, but can't be suretheir marketing efforts are even working. Truly, marketers have toshape up or watch their business go south. In this clear andcomprehensive guide, renowned marketing expert Philip Kotleridentifies the ten most common-and most damaging-mistakes marketersmake, and how to avoid them. But these ten mistakes are much morethan simple mess-ups; they're glaring deficiencies that preventcompanies from succeeding in the marketplace. In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies,build brands, get organized, and use technology to thefullest. Covering crucial topics every marketer must understand, Ten DeadlyMarketing Sins is a must-have for anyone who want to remaincompetitive in an increasingly challenging marketplace. Packed withthe kind of marketing wisdom only Kotler can provide, this is anindispensable resource for every company-and every marketer-whowants to develop better products, better marketing plans, andbetter customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the mostrespected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson DistinguishedProfessor of International Marketing at Northwestern University'sKellogg Graduate School of Management and the author of 15 books,including Marketing Insights from A to Z (0-471-26867-4) andLateral Marketing (0-471-45516-4), both published by Wiley.

Anbieter: Thalia AT
Stand: 17.02.2020
Zum Angebot

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