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How to Become a Marketing Superstar: Unexpected...
9,95 € *
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In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching." Deeply Understand the Definition of Marketing Customers Fire Employees Every Day The Customer Is Not Always Right Early to Bed, Early to Rise, Sell Hard, and Dollarize The Folly of Price Cutting Fifteen Super Marketer Must-Knows Never Use "We" Be Your Own Customer Superstars Love Recessions Own a Market, Not a Mill Marketing Superstar Instant Challenges 1. Language: English. Narrator: Jeffrey J. Fox. Audio sample: http://samples.audible.de/bk/hype/000007/bk_hype_000007_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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Affiliate Marketing: Advanced Strategies for Yo...
9,95 € *
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In the world where unemployment rates are daily on the rise, many people are raking in millions of dollars from the comfort of their homes by leveraging the power of the Internet.One of the most lucrative online business ideas is affiliate marketing. With a couple of inexpensive tools and resources, you can earn passive income to supplement your monthly income and improve your financial status. Alternatively, you can become a full-time affiliate marketer and earn thousands of dollars every month. This book opens you up to the different opportunities in affiliate marketing and how to leverage them. You will also learn about the tools and resources you can use to announce your arrival in the online marketing business world. 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/096805/bk_acx0_096805_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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Social Media Marketing 2019, 2020 and Beyond: L...
9,95 € *
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Social media has taken the whole world by storm and no one can ignore its relevance in business today.Did you know that there are simple things you can do to become a world-class digital marketer and attract high-value clients to your brand while keeping them for good without constant struggles?This audiobook is narrated to show the latest approaches to social media marketing and how to use Facebook advertising, YouTube, Instagram and Twitter marketing to earn passive income even if you have zero social media marketing experience.Within this narration, you’ll learn how to use social media to enhance your personal brand, reach out to more customers, and how to leverage social media to influence consumer purchasing decisions. You’ll also discover the newest Search Engine Optimization (SEO) trends and how to rise above technological uncertainties and thrive in a digital economy.You should get this audiobook if you want to enhance your brand’s reach and meet the ever-increasing demands and expectations of the modern customer. 1. Language: English. Narrator: Jim D. Johnston. Audio sample: http://samples.audible.de/bk/acx0/149490/bk_acx0_149490_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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Global Marketing
67,47 € *
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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.

Anbieter: buecher
Stand: 10.07.2020
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Global Marketing
67,47 € *
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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.

Anbieter: buecher
Stand: 10.07.2020
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Bricks & Mortar Oughta: What Real World Busines...
9,95 € *
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If you work on the high street, you won't need reminding that traditional, bricks and mortar retail hasn't had an easy go of it in recent years. Thankfully, after half-a-decade of financial gloom, there is light at the end of the tunnel and it looks like the economy might just be turning a corner. But this doesn't necessarily mean a return to easy street. For many businesses who continue to struggle on today's high streets, it is all too easy to point the finger of blame for their decline at factors, which they believe, are beyond their control. The Internet is a very obvious target when looking for a fall guy responsible for the decline of the high street. But is this fair? In the face of online competition some businesses will struggle while others, who rise to the challenge, will thrive. This audiobook is for any entrepreneur, business owner, or marketer who wants to future-proof their business, drive real world sales and maximize the potential of their traditional bricks and mortar operations using the techniques widely adopted by their online counterparts. 1. Language: English. Narrator: Norman Gilligan. Audio sample: http://samples.audible.de/bk/acx0/031187/bk_acx0_031187_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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Reverse Innovation: Create Far from Home, Win E...
9,95 € *
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The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble, of the Tuck School of Business at Dartmouth, explain where, when, and why reverse innovation is on the rise, and why the implications are so profound — for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This audiobook will help you do that. 1. Language: English. Narrator: Phil Dubois. Audio sample: http://samples.audible.de/bk/brll/004354/bk_brll_004354_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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The Collaborative Sale
24,10 € *
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Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: * Selling in times of economic uncertainty, broad information access, and new buyer behavior * Why collaboration is so important to the new buyers * The emergence of new sales personae - Micro-marketer, Visualizer, and Value Driver * Buyer alignment, risk mitigation, and the myth of control * Situational fluency, and the role of technology * Focused sales enablement, and buyer-aligned learning and development * Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional.

Anbieter: buecher
Stand: 10.07.2020
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Hacking Growth
18,60 € *
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: buecher
Stand: 10.07.2020
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