Myths Politicians and Money:The Truth Behind the Free Market B. Gould
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: ´´What´s your story?´´ ´´Will the people who need to hear this story believe it?´´ ´´Is it true?´´ All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that´s virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don´t talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it´s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That´s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it´s time to embrace the power of the story. As Godin writes, ´´Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn´t invent storytelling. They just perfected it.´´
In this expert insider´s account of the savings and loan debacle of the 1980s, William Black lays bare the strategies that corrupt CEOs and CFOs - in collusion with those who have regulatory oversight of their industries - use to defraud companies for their personal gain. Recounting the investigations he conducted as Director of Litigation for the Federal Home Loan Bank Board, Black fully reveals how Charles Keating and hundreds of other S&L owners took advantage of a weak regulatory environment to perpetrate accounting fraud on a massive scale. In the new afterword, he also authoritatively links the S&L crash to the business failures of 2008 and beyond, showing how CEOs then and now are using the same tactics to defeat regulatory restraints and commit the same types of destructive fraud. Black drives home the larger point that control fraud is a major, ongoing threat in business that requires active, independent regulators to contain it. His book is a wake-up call for everyone who believes that market forces alone will keep companies and their owners honest. 1. Language: English. Narrator: Scotty Drake. Audio sample: http://samples.audible.de/bk/acx0/028326/bk_acx0_028326_sample.mp3. Digital audiobook in aax.
Listed in Bloomberg´s TOP 50 BUSINESS BOOKS OF 2010 and shortlisted for Spear´s FINANCIAL HISTORY OF THE YEAR AWARD ´´Robert Sloan works in the hedge-fund industry. As he shows in this readable polemic, dislike of shorting has a long history. . . . Someone has to point out when the emperor has no clothes. The shorts were among the biggest skeptics of the subprime-mortgage boom and of the banks that financed it. And when they were proved right, their activities were banned. Gratitude, huh?´´ The Economist ´´If Robert Sloan manages to go the distance in Don´t Blame the Shorts, it is because his book is as much about historical tensions between Washington and Wall Street as the practice of short selling. He puts it all in the context of the opposing views of the federalist Alexander Hamilton, who was pro-speculation, and Jeffersonian republicans, who were pro-agriculture and convinced that making money from money was nonsense. . . . His book is a useful corrective to the view of short selling as ´unpatriotic´ or uniquely antisocial . . . it is a brave act to take on anti-finance populists at this time.´´ Financial Times ´´In this knowing book about the business of short-selling stocks, financier Robert Sloan gives a modern day lesson on why we shouldn´t shoot the messenger. . . Rather than blast short sellers, we should praise them for exposing management methane. . . .The story may be old, but Sloan´s easy and informative writing makes for a thoroughly worthwhile update.´´ Barron´s ´´Bob Sloan, a Wall Street veteran, cites the confrontation in his new book, Don´t Blame the Shorts, as evidence that blind fury from politicians and unrepentant shrugs from bankers are far from new. As the title suggests, Sloan´s main thrust is to defend the practice of short-selling. . . . Today, Sloan says, the very same battle of ideas is being played out in America . . . this is just the latest bitter expression of the constant tension between a moneyed east coast financial elite, and the manufacturers, mom-and-pop shops and the scrappy entrepreneurs who bitterly resent the power of Wall Street-but don´t want the cash taps to be turned off.´´ The Observer ´´Timely, concise, accessible to the lay reader and with a decorously polemical edge, it is both revealing and entertaining. No matter what the politicians do, the markets will find a way to challenge the finaglers and the optimists who sustain them. Like the poor, the shorts will always be with us.´´ Spear´s ´´Post-crisis reading . . . best books on the financial crisis and its aftermath. . . . While other authors point accusing fingers, in his book, Don´t Blame the Shorts, Robert Sloan leaps to the defense of short sellers who, as he describes, have been long scapegoated for market crashes and are once again in the wake of the recent crisis. The Dutch East India Company was blaming its troubles on them as far back as 1609.´´ Economist.com ´´This book is a rare treat. Unlike most books about Wall Street, it is written from a perspective sympathetic to the banking and securities industries. Better still, Bob Sloan is not only a practitioner and market participant himself, but one with a fine sense of history. Sloan rightly describes prime brokerage as ´the largest, most unnoticed banking system in the word.´´´ Global Custodian ´´Short and to the point and very well researched. As we are living in an era of history repeating itself, Mr. Sloan depicts the negative market psychology that has transcended Wall Street since the birth of our nation.´´ Instablog ´´Sloan´s recent book...provides an excellent survey of the shorting debate. Sloan recounts how a succession of U.S. government agencies have enacted rules over the decades to restrain short sellers-usually in the aftermath of financial crises such as the one we have just endured. Sloan believes those rules have always had counterproductive results. Sloan´s book is a smooth read, mainly because he has done his homework and has lots of entertaining scoundrels and inept politicians to write about... Sloan´s work provides a real service to market regulators and practitioners alike. With a deft quill, he exposes the futility of government regulation while offering a useful back story to the views of contemporary market regulators.´´ ABA Banking Journal About the Book: On the 80th anniversary of the Crash of 1929, we find ourselves peering backwards through a virtual looking-glass to a time when global markets were in free fall, and
In this fascinating character-driven history, a New York Times editorial writer and Pulitzer Prize finalist spotlights the American economists who championed the rise of markets and fundamentally reshaped the modern world. Before the 1960s, American politicians had never paid much attention to economists. But as the post-World War II boom began to sputter, economists gained influence and power - first in the United States and then around the world as their ideas inspired nations to curb government, unleash corporations, and hasten globalization.Milton Friedman´s libertarian ideals, Arthur Laffer´s supply-side economics and Paul Volcker´s austere campaign against inflation all left a profound mark on American life. So did lesser-known figures like Walter Oi, a blind economist whose calculations influenced President Nixon´s decision to end military conscription; Alfred Kahn, who deregulated air travel; and Thomas Schelling, who put a dollar value on human life.The economists promised steady growth and broadly-shared prosperity, but they failed to deliver. Instead, the single-minded embrace of markets has come at the expense of soaring economic inequality, the faltering health of liberal democracy, and the prospects of future generations.Timely, engaging, and expertly researched, The Economists´ Hour is a ´´powerful must-read´´ (Mohamed A. El-Erian, New York Times best-selling author) about the rise and fall of a revolution - and a compelling call for people to retake control of markets.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Dan Bittner. Audio sample: http://samples.audible.de/bk/hach/005331/bk_hach_005331_sample.mp3. Digital audiobook in aax.
What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company´s managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn´t walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty. Suppliers and vendors stopped deliveries - rendering shelves bare. Politicians were forced to take sides. The national media and experts were stunned by the unprecedented defense of an executive. All openly challenged the Market Basket board of directors to make things right. And, in the end, they prevailed. With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive. What is it about Market Basket and its leader that provokes such ferocious loyalty? How does a company spread across three states maintain a culture that embraces everyone - from cashier to customer - as family? Can a company really become an industry leader by prioritizing stakeholders over shareholders? Set against a backdrop of bad blood and corporate greed, We Are Market Basket chronicles the epic rise, fall, and redemption of this iconic and uniquely American company. 1. Language: English. Narrator: Tom Parks. Audio sample: http://samples.audible.de/bk/brll/007298/bk_brll_007298_sample.mp3. Digital audiobook in aax.
Here is a look at how our current economic crises are caused by too much government—and how Ayn Rand’s bold defense of free markets can help us change course. The rise of the Tea Party and the 2010 election results revealed that tens of millions of Americans are alarmed by big government but skeptical that anything can or will be done to stop the growth of the state. In Free Market Revolution, the keepers of Ayn Rand’s legacy argue that the answer lies in Rand’s pioneering philosophy of capitalism and self-interest—a philosophy that more and more people are turning to for answers. In the past few years, Rand’s works have surged to new peaks of popularity, as politicians like Paul Ryan, media figures like John Stossel, and businessmen like John Mackey routinely name her as one of their chief influences. Here, Brook and Watkins explain how her ideas can solve a host of political and economic ills, including the debt crisis, inflation, overregulation, and the growing welfare state. And most importantly, they show how Rand’s philosophy can enable defenders of the free market to seize the moral high ground in the fight to limit government. This is a fresh and urgent look at the ideas of one of the most controversial figures in modern history—ideas that may prove the only hope for the future. 1. Language: English. Narrator: Tom Weiner. Audio sample: http://samples.audible.de/bk/blak/005260/bk_blak_005260_sample.mp3. Digital audiobook in aax.
They were a band of outsiders unable to get jobs with New York´s gilded financial establishment. They would go on to corner the world´s multitrillion-dollar oil market, reaping unimaginable riches while bringing the economy to its knees. Meet the self-anointed kings of the New York Mercantile Exchange. In some ways, they are everything you would expect them to be: a secretive, members-only club of men and women who live lavish lifestyles; cavort with politicians, strippers, and celebrities; and blissfully jacked up oil prices to nearly $150 a barrel while profiting off the misery of the working class. In other ways, they are nothing you can imagine: many come from working-class families themselves. The progeny of Jewish, Irish, and Italian immigrants who escaped war-torn Europe, they take pride in flagrantly spurning Wall Street. Under the thumb of an all-powerful international oil cartel, the energy market had long eluded the grasp of America´s hungry capitalists. Neither the oil royalty of Houston nor the titans of Wall Street had ever succeeded in fully wresting away control. But facing extinction, the rough-and-tumble traders of Nymex - led by the reluctant son of a produce merchant - went after this Goliath and won, creating the world´s first free oil market and minting billions in the process. Their stunning journey from poverty to prosperity belies the brutal and violent history that is their legacy. For the first time, The Asylum unmasks the oil market´s self-described ´´inmates´´ in all their unscripted and dysfunctional glory: the happily married father from Long Island whose lust for money and power was exceeded only by his taste for cruel pranks; the Italian kung fu-fighting gasoline trader whose ferocity in the trading pits earned him countless millions; the cheerful Nazi hunter who traded quietly by day Irish-born femme fatale who outsmarted all but one of the exchange´s chairmen - the Hungarian emigre who, try as he mig 1. Language: English. Narrator: Robert Fass. Audio sample: http://samples.audible.de/bk/harp/002415/bk_harp_002415_sample.mp3. Digital audiobook in aax.