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All Marketers are Liars
19,99 € *
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Anbieter: buecher
Stand: 17.02.2020
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Informal Sector: The Hawkers of Mumbai A Socio-...
79,00 € *
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Hawkers play an important role in the functioning of the informal economy of Mumbai. They are ever ready to take risk to sell any conceivable product that the formal marketer may hesitate to sell. Agricultural products, products from the home industry, the cottage industry, the small scale industry in and around the slums of Mumbai exist because the hawker plays an important role to distribute their products. The corporate also view him as the carrier who can help them to penetration their products in areas where formal market does not exist. To the mumbaikar he is the supply line at convenience, right where they need him, at the railway station, near the formal market, near the office, on the sea shore, at the doorstep, you imagine and he is there, omnipresent. The book traces his contribution to trade and commerce in Mumbai. The book presents his personal and trade profile, the atrocities he faces, the exploitation he undergoes by the authorities, goons, politicians and the unions is reflected. The perceptions of the people of Mumbai towards them are also highlighted. With all odds against him he survives. He is unbeatable. The Hawkers of Mumbai are indispensable!!!

Anbieter: Dodax
Stand: 17.02.2020
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All Marketers are Liars
19,90 CHF *
zzgl. 3,50 CHF Versand

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, 'Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.'

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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All Marketers are Liars
6,40 CHF *
ggf. zzgl. Versand

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, 'Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.'

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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The Celebrity Black Book 2013: 67,000+ Accurate...
109,99 € *
ggf. zzgl. Versand

p class='MsoNormal'bspan style='font-family:'Georgia','serif''Welcome to The Celebrity Black Book 2013!/span/b/pp class='MsoNormal'span style='font-family:'Georgia','serif''Whether you're a fan, nonprofit, entrepreneur, marketer, author, journalist, publicist, or event planner, you're bound to find this book useful. Inside you'll discover the best mailing addresses for over 67,000 celebrities and public figures worldwide./span/pp class='MsoNormal'span style='font-family:'Georgia','serif''Everyone who is anyone is inside: actors, musicians, politicians, world leaders, authors, artists, television hosts, even reality TV stars! The list goes on and on./span/pp class='MsoNormal'span style='font-family:'Georgia','serif''The Celebrity Black Book is invaluable whether you're a fan who wants to collect autographs, a nonprofit who want to hold an autograph auction to raise money for your cause, a small business owner or entrepreneur who wants to get your products and services into celebrities' hands, an author who wants to get celebrity endorsements for your books, a journalist who wants to get quotes and interviews, and more./span/pp class='MsoNormal'bspan style='font-family:'Georgia','serif''There are so many uses, the possibilities are endless!/span/b/pp class='MsoNormal'span style='font-family:'Georgia','serif''Of course, with over 67,000 celebrities who move and change representation on a daily basis, this book cannot possibly be 100% accurate. That's why you also get a bFREE 30-Day Test Drive to ContactAnyCelebrity.com/b for updates (a $30 value!)/span/p

Anbieter: Thalia AT
Stand: 17.02.2020
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All Marketers are Liars
5,70 € *
ggf. zzgl. Versand

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, 'Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.'

Anbieter: Thalia AT
Stand: 17.02.2020
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