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Death of a Marketer: Modern Marketing's Trouble...
9,95 € *
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Nimble. Adaptable. Flexible. Responsive. Agile.    Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.   Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.   Dive in to discover:Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Madeline Mrozek. Audio sample: http://samples.audible.de/bk/acx0/123789/bk_acx0_123789_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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Ten Deadly Marketing Sins (eBook, PDF)
23,99 € *
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Marketing's undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline.CEOs want a return on their marketing investment, but can't be suretheir marketing efforts are even working. Truly, marketers have toshape up or watch their business go south. In this clear andcomprehensive guide, renowned marketing expert Philip Kotleridentifies the ten most common-and most damaging-mistakes marketersmake, and how to avoid them. But these ten mistakes are much morethan simple mess-ups; they're glaring deficiencies that preventcompanies from succeeding in the marketplace. In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies,build brands, get organized, and use technology to thefullest. Covering crucial topics every marketer must understand, Ten DeadlyMarketing Sins is a must-have for anyone who want to remaincompetitive in an increasingly challenging marketplace. Packed withthe kind of marketing wisdom only Kotler can provide, this is anindispensable resource for every company-and every marketer-whowants to develop better products, better marketing plans, andbetter customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the mostrespected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson DistinguishedProfessor of International Marketing at Northwestern University'sKellogg Graduate School of Management and the author of 15 books,including Marketing Insights from A to Z (0-471-26867-4) andLateral Marketing (0-471-45516-4), both published by Wiley.

Anbieter: buecher
Stand: 10.07.2020
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Ten Deadly Marketing Sins (eBook, PDF)
24,99 € *
ggf. zzgl. Versand

Marketing's undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline.CEOs want a return on their marketing investment, but can't be suretheir marketing efforts are even working. Truly, marketers have toshape up or watch their business go south. In this clear andcomprehensive guide, renowned marketing expert Philip Kotleridentifies the ten most common-and most damaging-mistakes marketersmake, and how to avoid them. But these ten mistakes are much morethan simple mess-ups; they're glaring deficiencies that preventcompanies from succeeding in the marketplace. In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies,build brands, get organized, and use technology to thefullest. Covering crucial topics every marketer must understand, Ten DeadlyMarketing Sins is a must-have for anyone who want to remaincompetitive in an increasingly challenging marketplace. Packed withthe kind of marketing wisdom only Kotler can provide, this is anindispensable resource for every company-and every marketer-whowants to develop better products, better marketing plans, andbetter customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the mostrespected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson DistinguishedProfessor of International Marketing at Northwestern University'sKellogg Graduate School of Management and the author of 15 books,including Marketing Insights from A to Z (0-471-26867-4) andLateral Marketing (0-471-45516-4), both published by Wiley.

Anbieter: buecher
Stand: 10.07.2020
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Digital Marketing Strategy
25,28 € *
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher
Stand: 10.07.2020
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Digital Marketing Strategy
25,28 € *
ggf. zzgl. Versand

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher
Stand: 10.07.2020
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Mastering the New Media Landscape: Embrace the ...
9,95 € *
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The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message. 1. Language: English. Narrator: Rusty Shelton. Audio sample: http://samples.audible.de/bk/acx0/051907/bk_acx0_051907_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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Social Media Marketing 2019, 2020 and Beyond: L...
9,95 € *
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Social media has taken the whole world by storm and no one can ignore its relevance in business today.Did you know that there are simple things you can do to become a world-class digital marketer and attract high-value clients to your brand while keeping them for good without constant struggles?This audiobook is narrated to show the latest approaches to social media marketing and how to use Facebook advertising, YouTube, Instagram and Twitter marketing to earn passive income even if you have zero social media marketing experience.Within this narration, you’ll learn how to use social media to enhance your personal brand, reach out to more customers, and how to leverage social media to influence consumer purchasing decisions. You’ll also discover the newest Search Engine Optimization (SEO) trends and how to rise above technological uncertainties and thrive in a digital economy.You should get this audiobook if you want to enhance your brand’s reach and meet the ever-increasing demands and expectations of the modern customer. 1. Language: English. Narrator: Jim D. Johnston. Audio sample: http://samples.audible.de/bk/acx0/149490/bk_acx0_149490_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.07.2020
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Hacking Marketing (eBook, ePUB)
18,99 € *
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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design &quote;continuous&quote; marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything including marketing flows with the speed and adaptability of software.

Anbieter: buecher
Stand: 10.07.2020
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Hacking Marketing (eBook, ePUB)
19,99 € *
ggf. zzgl. Versand

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design &quote;continuous&quote; marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything including marketing flows with the speed and adaptability of software.

Anbieter: buecher
Stand: 10.07.2020
Zum Angebot