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All Marketers are Liars
19,99 € *
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Anbieter: buecher
Stand: 17.02.2020
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All Marketers are Liars
19,99 € *
ggf. zzgl. Versand

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Anbieter: buecher
Stand: 17.02.2020
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Success Systems: Revenue Generation Through Aff...
9,95 € *
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Affiliate marketers with experience know that affiliate money is made by finding a niche market that’s profitable. Then you take advantage of it. If you aren’t able to find a niche market, your income as an affiliate marketer is going to suffer significantly. Since your business needs income to survive, this is a critical component for anyone that plans to earn money as an affiliate marketer. You can find the right market just by taking the time to do some research. There are plenty of niche markets. Liar on to find out more. 1. Language: English. Narrator: Gary Gunther. Audio sample: http://samples.audible.de/bk/acx0/024872/bk_acx0_024872_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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Success Systems , Hörbuch, Digital, 1, 57min
9,95 € *
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Affiliate marketers with experience know that affiliate money is made by finding a niche market that’s profitable. Then you take advantage of it. If you aren’t able to find a niche market, your income as an affiliate marketer is going to suffer significantly. Since your business needs income to survive, this is a critical component for anyone that plans to earn money as an affiliate marketer. You can find the right market just by taking the time to do some research. There are plenty of niche markets. Listen on to find out more. 1. Language: English. Narrator: Bobby Brill. Audio sample: http://samples.audible.de/bk/acx0/025600/bk_acx0_025600_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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The Deliberate Digital Marketer
1,18 € *
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The Deliberate Digital Marketer ab 1.18 € als epub eBook: Adopt the Framework of High-Performing Marketers. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 17.02.2020
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All Marketers Are Liars: The Power of Telling A...
9,95 € *
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need. 1. Language: English. Narrator: Seth Godin. Audio sample: http://samples.audible.de/bk/adbl/000024/bk_adbl_000024_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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Death of a Marketer: Modern Marketing's Trouble...
9,95 € *
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Nimble. Adaptable. Flexible. Responsive. Agile.    Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.   Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.   Dive in to discover:Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Madeline Mrozek. Audio sample: http://samples.audible.de/bk/acx0/123789/bk_acx0_123789_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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Citizen Marketers: When People Are the Message ...
9,95 € *
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A solitary citizen today with a broadband connection and several inexpensive or free tools has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before. With a voice, a vote, and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business. The "social media" of blogs, podcasts, and social networks are fusing pop culture with traditional marketing, and it's causing all manner of disruption. Citizen Marketers makes the case that the distributed, power-sharing nature of social media is a reflection of the ideals of democracy, where liberty, free speech and freedom of association are its ruling principles. As a result, positioning, message delivery and reputation management are in the hands of the populace, where anyone can be a publisher or broadcaster. For tradition-bound managers, the message is simple: Control is out of control. People are creating content about products and services, whether companies like it or not. They are the new cultural influencers. Paradoxically, the citizen marketers themselves are not your typical members of society or customer databases. That makes them either progressive or dangerous. Citizen Marketers examines and classifies the work of everyday people who build content on behalf of products, brands, companies, or people and provides a framework for working with them. More cultural guide than business or marketing book, Citizen Marketers examines the significant changes caused by social media. Citizen Marketers outlines a common architecture of participation for the everyday person as citizen marketer, entertainer, or information source. It's ideal for readers hoping to convince colleagues, coworkers, or clients about the broad and tactical changes social media are having on business, marketing, and popular culture. 1. Language: English. Narrator: Ben McConnell, Jackie Huba. Audio sample: http://samples.audible.de/bk/nocr/000002/bk_nocr_000002_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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Network Marketing: Online and Offline Prospecti...
9,95 € *
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Learn how to do network marketing. Discover the risks, the opportunities, and the shortcuts.  Network marketing, direct selling, and multilevel marketing businesses are prevalent and controversial. Some people hate them, some love them. Some can make you rich, others are more like pyramid schemes or missed opportunities.  Is it worth it? What should your business plan look like if you decide to jump in? Does timing matter? How do you network effectively?  These and many other questions will be answered in this elaborate guide. Hear about subtopics like:   The future of network marketing.   Network marketing techniques you can use on the Internet.   How to recognize a good business opportunity when approached by a multilevel marketer.   How to use social media and build a following.   Reasons why network marketers fail and how to avoid risks.   Figure out if you have what it takes to be a good network marketer.   Strategies, networking, and focus tips every network marketer needs to sell and grow a downline.   So many people jump into multilevel marketing business only to lose money, make a little, or barely break even. Don’t be one of those people who make this mistake! Do your homework, learn more about the business model, and find out why some make it to the top so you can replicate their success.   1. Language: English. Narrator: Matyas Job Gombos. Audio sample: http://samples.audible.de/bk/acx0/116188/bk_acx0_116188_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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