Angebote zu "Intelligence" (32 Treffer)

Kategorien

Shops

In-Market Leads: How Big Data, Artificial Intel...
9,95 € *
ggf. zzgl. Versand

Imagine if you knew the full contact information for every person who was In-Market actively pursuing a purchase of what you sell. If as a skilled marketer you had this information could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call. Marketing data derived from demographics alone is going the way of the dinosaur. The acceleration growth in technology, namely in the areas of Big Data Analytics, Artificial Intelligence and Online Behavior Tracking, is enabling unprecedented levels of audience targeting accuracy. This book is NOT a how to guide of the latest and greatest marketing techniques. This book is intended for marketers who are already doing an excellent job with their multi-channel marketing efforts. The purpose of this book is to give you a head start on your competition and show you how to take advantage of In-Market Leads, leads that based on online behaviors are actively pursuing a purchase of what you sell. You will discover… - You can gain tremendous leverage for your business by owning real-time targeted data instead of paying on a usage basis- It is possible to lower your first click costs by 50-75%- You can eliminate Ad spend waste by always targeting the top 3% of the market that is ready to buy...and much more! In-Market Leads is a short read that will produce long term results regarding the health and wealth of your business. Scroll up and grab a copy of this digital trail guide to get plugged into the In-Market now! 1. Language: English. Narrator: Kevin Kollins. Audio sample: http://samples.audible.de/bk/acx0/089439/bk_acx0_089439_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
Zum Angebot
Marketing Genius
14,60 € *
ggf. zzgl. Versand

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management."Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers."--Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."--Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it."--Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."--Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans"Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success"--Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands"Marketing Genius offers marketers 99% inspiration for only 1% perspiration."--Hugh Burkitt, CEO, The Marketing Society

Anbieter: Dodax
Stand: 17.02.2020
Zum Angebot
Mergers & acquisitions pay-off optimization
14,99 € *
ggf. zzgl. Versand

A short pragmatic book about commercial due diligence, i.e. marketing in deal preparation.---"A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As"( )---The book unveils a unique tool: MOSAICS to easily structure market data and articulate analytical tools. It provides a relevant synthesis of marketing fundamentals. The latter and the MOSAICS tool make this work of interest for M&A experts and beyond, for any Marketer. The book features a meaningful analysis of the practice while showing how commercial due diligence can enhance M&A pay-off.---"A WAKE-UP CALL FOR THE BUSINESS WORLD"( )---One may challenge the interest for real life of an academic research. Well, the answer comes from the business world itself: the original manuscript was awarded the yearly Prize by ARFA (the French Association of M&A professionals) and received support from seasoned practitioners ( ).---( ) Refer to the quotes on the fourth cover and the foreword.---TARGETED AUDIENCE:Financial executives, corporate strategy executives, management consulting and education (business schools'professors & students)---KEY WORDS:M&A, mergers and acquisitions, pay-off, ROI, investment, value creation, deal value, deal preparation, dataroom, data room, commercial due diligence, commercial analysis, strategy, analytical tools, matrix, Ansoff matrix, BCG matrix, GE matrix, KSF, key success factor, Ohmae 3C, Porter five forces, 8Ps Krippendorf, SWOT, strategic marketing, market analysis, market intelligence, knowledge management, risk analysis, methodology, mosaics model, management consulting, strategy consulting, private equity, PE, investor, venture capitalist, corporate venture, corporate fund, investment bank.---SOME AUTHORS IN BIBLIOGRAPHY:R.Bruner, A.Chernev, P.Howson, R.S.Kaplan, K.L.Keller, P.Kotler, M.McDonald, P.Millier, A.Reed Lajoux.---EBOOK OR PAPERBACK:The e-book features all figures and graphs in color whereas they appear in grey levels in the paper version.

Anbieter: Dodax
Stand: 17.02.2020
Zum Angebot
Guerrilla Marketing for Social Media: 100+ Weap...
17,07 € *
ggf. zzgl. Versand

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: - 19 secrets every guerrilla social media marketer needs to know - The Guerrilla Social Media Toolkit - The Seven-Sentence Social Media Attack Plan - 22-point social site and blog checklist - 20 types of ROI - Free guerrilla intelligence tools - Future social media weapons that are worth knowing about - And more! This is THE social media guerrilla's go-to guide&#151,learn how to employ a social media plan that earns attention&#151,and profits!

Anbieter: Dodax
Stand: 17.02.2020
Zum Angebot
Using Artificial Intelligence in Marketing
81,90 CHF *
ggf. zzgl. Versand

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
Marketing Communications
86,90 CHF *
ggf. zzgl. Versand

‘…quite simply the best introduction to Marketing Communications that I have read. Chris Fill and Sarah Turnbull have managed to produce a book, now in its seventh edition, that is exceptionally easy to read and thoroughly up-to-date. Its viewpoints, scholarly synopses and engaging content will enliven the learning experience of every student who reads it’. Anthony Patterson, University of Liverpool.    ‘The very best fusion of academic intelligence and contemporary commercial communications practice available’.   Rod Radford MBA, FCIM, FCMI, Chartered Marketer & Manager Marketing Communications Degree Leader, Sheffield Business School, Sheffield Hallam University     Chris Fill’s books have been my core recommended texts for years. This 7th Edition with the addition of Sarah Turnbull takes another leap forward and does not disappoint. It strikes the balance between theory and practice, is well structured, and is packed with insight.' Dr Jonathan A.J. Wilson Programme Director, Postgraduate Marketing degrees, University of Greenwich     Marketing Communications, seventh edition.   This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.   Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.      About the authors:   Chris Fill BA, MSc. FCIM, is a Director of Fillassociates. Chris has authored over 30 textbooks, published papers in many leading academic journals, and is internationally recognised for his contribution to marketing communications.  He is a Fellow and former Senior Examiner at the Chartered Institute of Marketing.    Sarah Turnbull PhD, MBA, MSc, FCIM, FHEA is a Principal Lecturer at the University of Portsmouth and a Fellow of The Chartered Institute of Marketing. Prior to joining academia she worked in a number of global advertising agencies and spent 8 years as Account Director on the Emirates account in Dubai.    

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
Marketing Genius
25,90 CHF *
zzgl. 3,50 CHF Versand

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. 'Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.' --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management 'A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.' --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks 'This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.' --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells 'This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.' --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans 'Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success' --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands 'Marketing Genius offers marketers 99% inspiration for only 1% perspiration.' --Hugh Burkitt, CEO, The Marketing Society

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
Mastering Search Advertising
29,90 CHF *
zzgl. 3,50 CHF Versand

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to: Increase search traffic while simultaneously lowering costs Conduct keyword research Determine the best starting bid prices for new keywords Manage bids without expensive bid management software Launch a new campaign Understand the Google quality score algorithm Stop throwing your marketing dollars away and learn how to dominate Google AdWords today! 'A well researched, truthful, and up-to-date guide for pay-per-click marketers.' Mike Mindel, CTO, Wordtracker.com

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
The Marketing Performance Blueprint
36,90 CHF *
ggf. zzgl. Versand

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: * Align marketing talent, technology, and strategy to reach performance goals * Drive digital marketing transformation within your organization * Recruit, train, and retain a modern marketing team * Propel growth through digital-savvy marketing agency partners * Adapt more quickly to marketing technology advancements * Create connected customer experiences * Turn marketing data into intelligence, and intelligence into action * Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot