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Obviously Awesome
16,99 € *
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You know your product is awesome-but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"-and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market. Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: - The Five Components of Effective Positioning - How to instantly connect an audience to your offering's value - How to choose the best market for your products - How to use three distinct styles of positioning to your advantage - How to leverage market trends to help buyers understand why making a purchase is important right now Whether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.

Anbieter: buecher
Stand: 24.02.2020
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Obviously Awesome
16,99 € *
ggf. zzgl. Versand

You know your product is awesome-but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"-and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market. Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: - The Five Components of Effective Positioning - How to instantly connect an audience to your offering's value - How to choose the best market for your products - How to use three distinct styles of positioning to your advantage - How to leverage market trends to help buyers understand why making a purchase is important right now Whether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.

Anbieter: buecher
Stand: 24.02.2020
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Influencer Marketing for Dummies
27,99 € *
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The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Anbieter: buecher
Stand: 24.02.2020
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Influencer Marketing for Dummies
27,99 € *
ggf. zzgl. Versand

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Anbieter: buecher
Stand: 24.02.2020
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Next Generation Network Marketing: The New Rule...
9,95 € *
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Thank you for your interest in Next Generation Network Marketing. This manual was created in order to help anyone serious about network marketing go to the next level. You will find that is not that difficult to become a major player and make big money. Often in life, the biggest goals are the easiest to complete. It's no different with networking marketing. Just so we are on the same page about what you'll find out in this publication, here is a quick rundown in no particular order: Why the people you are around can make or break your network marketing career How to explode your networking marketing business just like the pros The reason a simple mindset can help you reach even your biggest goals A personal trait that every big time marketer has and that you can learn That being shy can be your best friend with network marketing How to be number one while still keeping your inner circle strong What the major players do that you don't and how to do what they do Having your down-line expand quicker than you could ever imagine The new habits you're going to have to pick up As you can see this isn't what the "gurus" are going to show you. I don't consider myself a guru. Just an expert. Take it from me, most people aren't going to give you the truth. This is the cold hard truth about network marketing. Well, without any further ado, let's get down to business. 1. Language: English. Narrator: Dan McGowan. Audio sample: http://samples.audible.de/bk/acx0/070153/bk_acx0_070153_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 24.02.2020
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Marketing Genius
14,60 € *
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The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management."Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers."--Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."--Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it."--Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."--Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans"Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success"--Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands"Marketing Genius offers marketers 99% inspiration for only 1% perspiration."--Hugh Burkitt, CEO, The Marketing Society

Anbieter: Dodax
Stand: 24.02.2020
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Strategic Database Marketing
59,41 € *
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Use the latest digital technologies for lifelong customers and repeat sales"Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."-Ken Magill, Publisher, The Magill Report " Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program."-David Horwedel, eCRM Program Manager, Dell"Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment."-Vicki Updike, President, Miles Kimball Company" Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read."-Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International " Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand."-Angela Sanchez, Sr. Director of Marketing, Universal Music Group"Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it."-Kathryn Kiritsis, Director Online Marketing, Avis Budget Group"Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force ."-Steve Cobden, CMO, Thompson & Company of Tampa, Inc."I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application."-Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo!About the Book:Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:Lifetime value (LTV)Building profits with recency and frequencyThe off-e-mail sales multiplierCustomer and subscriber acquisitionMonetary (RFM) analysisExpanding retail store trafficCustomer segmentationAnalytics and modelingLoyalty marketingMeasuring the impact of social mediaTesting and control groupsBusiness-to-business database marketingAll quizzes, forms, strategies, charts

Anbieter: Dodax
Stand: 24.02.2020
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Graduate to a Great Career
22,76 € *
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This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand?Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries.Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating 'Brand You'.

Anbieter: Dodax
Stand: 24.02.2020
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Marketing Genius
25,90 CHF *
zzgl. 3,50 CHF Versand

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. 'Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.' --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management 'A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.' --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks 'This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.' --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells 'This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.' --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans 'Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success' --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands 'Marketing Genius offers marketers 99% inspiration for only 1% perspiration.' --Hugh Burkitt, CEO, The Marketing Society

Anbieter: Orell Fuessli CH
Stand: 24.02.2020
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