Ken Fisher is founder and CEO of Fisher Investments, an independent money management firm managing over $35 billion (as of Dec. 31/09) for individuals and institutions. And, Fisher has written the monthly ´´Portfolio Strategy´´ column for Forbes magazine for the last twenty-five years--since 1984--making him, so far, the fourth longest-running columnist in the magazine´s history. During this time, he´s seen everything from the stock market crash of 1987 and the great bull markets of the 1980s and 1990s to the Tech bubble of 2000 and the global market meltdown of 2008. Now, with The Making of a Market Guru, you´ll gain an insightful look at Fisher´s prolific career over the years and discover the high-profile market calls he´s made so far in these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock market history. You´ll read about what´s changed, but you´ll be more amazed by what hasn´t. And you´ll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Fisher´s concise and witty market wisdom. Preceding Fisher´s columns for each year are a few pages of commentary--putting them in historic context, pointing out areas that are still salient, and others where Fisher´s perspective has changed over the years--highlighting key points that deserve extra attention. Chapter by chapter, this book offers practical investment advice from a leading market voice, while: * Looking at Fisher´s market analysis over the years and providing an industry insider´s view of major, and not-so-major, market events * Examining how Fisher called three of the last four bear markets * Showing that what many commonly think impacts markets doesn´t--and some very surprising things that do impact markets that few are aware of. * And much more The more things change, the more they stay the same--at least when it comes to investing. And seeing history through the eyes of a market guru can help improve your overall investment endeavors today. If you take the time to read this unique, historic compilation, you´ll be taking your first steps to understanding how to become your own market guru.
Ken Fisher is founder and CEO of Fisher Investments, an independent money-management firm managing over $35 billion (as of December 31, 2009) for individuals and institutions. And Fisher has written the monthly ´´Portfolio Strategy´´ column for Forbes magazine for the last 25 years - since 1984 - making him, so far, the fourth longest-running columnist in the magazine´s history. During this time, hes seen everything from the stock market crash of 1987 and the great bull markets of the 1980s and 1990s to the Tech bubble of 2000 and the global market meltdown of 2008.Now, with The Making of a Market Guru, you´ll gain an insightful look at Fisher´s prolific career over the years and discover the high-profile market calls he´s made so far in these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock-market history. You´ll hear about what´s changed, but you´ll be more amazed by what hasn´t. And you´ll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Fisher´s concise and witty market wisdom.Preceding Fisher´s columns for each year is commentary putting them in historic context, pointing out areas that are still salient, and others where Fisher´s perspective has changed over the years, highlighting key points that deserve extra attention.Chapter by chapter, this book offers practical investment advice from a leading market voice, while: Looking at Fisher´s market analysis over the years and providing an industry insider´s view of major, and not-so-major, market eventsExamining how Fisher called three of the last four bear marketsShowing that what many commonly think impacts markets doesn´t - and some very surprising things that do impact markets that few are aware ofAnd much more 1. Language: English. Narrator: Peter Johnson. Audio sample: http://samples.audible.de/bk/adbl/001965/bk_adbl_001965_sample.mp3. Digital audiobook in aax.
The Guru Investor:How to Beat the Market Using History´s Best Investment Strategies John P. Reese/ Jack M. Forehand
The Guru Guide to Marketing:A Concise Guide to the Best Ideas from Today´s Top Marketers Joseph H. Boyett/ Jimmie T. Boyett
Taleb, a professional trader and mathematics professor, examines what randomness means in business and in life, and discusses why human beings are so prone to mistake dumb luck for consummate skill. Fooled by Randomness is a standalone book in Nassim Nicholas Taleb´s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don´t understand. The other books in the series are The Black Swan, Antifragile, Skin in the Game, and The Bed of Procrustes. Now in a striking new hardcover edition, Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb-veteran trader, renowned risk expert, polymathic scholar, erudite raconteur, and New York Times bestselling author of The Black Swan-has written a modern classic that turns on its head what we believe about luck and skill. This book is about luck-or more precisely, about how we perceive and deal with luck in life and business. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill-the world of trading-Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. Writing in an entertaining narrative style, the author tackles major intellectual issues related to the underestimation of the influence of happenstance on our lives. The book is populated with an array of characters, some of whom have grasped, in their own way, the significance of chance: the baseball legend Yogi Berra; the philosopher of knowledge Karl Popper; the ancient world´s wisest man, Solon; the modern financier George Soros; and the Greek voyager Odysseus. We also meet the fictional Nero, who seems to understand the role of randomness in his professional life but falls victim to his own superstitious foolishness. However, the most recognizable character of all remains unnamed-the lucky fool who happens to be in the right place at the right time-he embodies the ´´survival of the least fit.´´ Such individuals attract devoted followers who believe in their guru´s insights and methods. But no one can replicate what is obtained by chance. Are we capable of distinguishing the fortunate charlatan from the genuine visionary? Must we always try to uncover nonexistent messages in random events? It may be impossible to guard ourselves against the vagaries of the goddess Fortuna, but after reading Fooled by Randomness we can be a little better prepared. PRAISE FOR FOOLED BY RANDOMNESS: Named by Fortune One of the Smartest Books of All Time A Financial Times Best Business Book of the Year ´´[Fooled by Randomness] is to conventional Wall Street wisdom approximately what Martin Luther´s ninety-five theses were to the Catholic Church.´´ -Malcolm Gladwell, author of Blink ´´The book that rolled down Wall Street like a hand grenade.´´ -Maggie Mahar, author of Bull! A History of the Boom, 1982-1999 ´´Fascinating . . . Taleb will grab you.´´ -Peter L. Bernstein, author of Capital Ideas Evolving ´´Recalls the best of scientist/essayists like Richard Dawkins . . . and Stephen Jay Gould.´´ -Michael Schrage, author of Serious Play: How the World´s Best Companies Simulate to Innovate ´´We need a book like this. . . . Fun to read, refreshingly independent-minded.´´ -Robert J. Shiller, author of Irrational Exuberance ´´Powerful . . . loaded with crackling little insights [and] extreme brilliance.´´ -National Review
The success of your business depends on many factors, but the main factor is marketing. Marketing drives your business. It is the fuel that produces the leads and prospects for a business. Prospects turn into customers and customers sustain a business and enable it to thrive. In his book How to Market Your Business Online and Offline author, serial entrepreneur, and marketing guru Omar Johnson shows you step by step how to market and navigate your business in the online world as well as the offline world. This book is for you if: You want to be a master of online marketing for your business You want to be a master of offline marketing for your business You want to be a master expert marketer period You want to grow your business and profits by leaps and bounds You want to dominate your industry or niche. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Omar Johnson. Audio sample: http://samples.audible.de/bk/acx0/005400/bk_acx0_005400_sample.mp3. Digital audiobook in aax.
This audiobook provides fascinating insights into the hedge fund traders who consistently outperform the markets, in their own words. From best-selling author, investment expert, and Wall Street theoretician Jack Schwager comes a behind-the-scenes look at the world of hedge funds, from 15 traders who´ve consistently beaten the markets. Exploring what makes a great trader a great trader, Hedge Fund Market Wizards breaks new ground, giving readers rare insight into the trading philosophy and successful methods employed by some of the most profitable individuals in the hedge fund business. Presents exclusive interviews with 15 of the most successful hedge fund traders and what they´ve learned over the course of their careers Includes interviews with Jamie Mai, Joel Greenblatt, Michael Platt, Ray Dalio, Colm O’Shea, Ed Thorp, and many more Explains 40 key lessons for traders Joins Stock Market Wizards, New Market Wizards, and Market Wizards as the fourth installment of investment guru Jack Schwager´s acclaimed best-selling series of interviews with stock market experts A candid assessment of each trader´s successes and failures, in their own words, the book shows readers what they can learn from each, and also outlines 40 essential lessons - from finding a trading method that fits an investor´s personality to learning to appreciate the value of diversification - that investment professionals everywhere can apply in their own careers. Bringing together the wisdom of the true masters of the markets, Hedge Fund Market Wizards is a collection of timeless insights into what it takes to trade in the hedge fund world. 1. Language: English. Narrator: Clinton Wade. Audio sample: http://samples.audible.de/bk/adbl/004748/bk_adbl_004748_sample.mp3. Digital audiobook in aax.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters.With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry.Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by ´´the 4 Ps of marketing´´ and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others. Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press. 1. Language: English. Narrator: Mark Weatherup. Audio sample: http://samples.audible.de/bk/adbl/011389/bk_adbl_011389_sample.mp3. Digital audiobook in aax.
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can´t help recommending products and services to their friends - it´s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Some of Jantsch´s strategies include: Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. The sales team is the most important part of your marketing team. Salespeople are the company´s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. Educate your customers. Referrals are only helpful if they´re given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the ´´Customer Referral Cycle´´. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. 1. Language: English. Narrator: John Jantsch. Audio sample: http://samples.audible.de/bk/gdan/000399/bk_gdan_000399_sample.mp3. Digital audiobook in aax.