Angebote zu "Globalization" (11 Treffer)

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Indian Advertising Born in 1905
54,90 € *
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This Book is all about the concepts of Advertising in India and how they evolve with Time. Different forms of Advertising Medium evolved with time from paper to print to Mass Medium. In the Era of 1990,s Advertising in India reflected the impact of Globalization, Liberalization and Privatization. The concept of Creative advertising to get the voice heard in this Guerrilla Era of Marketing, were every Marketer is ready with the desired Product and with the innovative concept of promoting the product,all this lead to the formation of Integrative Marketing Communication in India, and all these views have been included in this Book in the form of a time line series from 1900 to 2010.

Anbieter: Dodax
Stand: 17.02.2020
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Marketing Moves
36,80 € *
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Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements. Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.

Anbieter: Dodax
Stand: 17.02.2020
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Marketing 2016
328,00 CHF *
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Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new 'Ask a Marketer' videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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Marketing Loose Leaf
277,00 CHF *
ggf. zzgl. Versand

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know 'Why does this course matter to me?' but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: . A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. . Integration of key topics that are part of the daily fabric of marketing-globalization, social media, ethics, and marketing analytics. . Seamlessly integrated results-driven technology. . The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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Think New ASEAN!
31,90 CHF *
ggf. zzgl. Versand

In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN.This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries.Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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Kotler on Marketing: How to Create, Win, and Do...
22,90 CHF *
zzgl. 3,50 CHF Versand

Philip Kotler´s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler´s profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler´s savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler´s worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn´t working, Kotler´s treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world´s bestknown marketer and improve your marketing performance tomorrow.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
Marketing Loose Leaf
204,99 € *
ggf. zzgl. Versand

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know 'Why does this course matter to me?' but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: . A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. . Integration of key topics that are part of the daily fabric of marketing-globalization, social media, ethics, and marketing analytics. . Seamlessly integrated results-driven technology. . The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

Anbieter: Thalia AT
Stand: 17.02.2020
Zum Angebot
Think New ASEAN!
23,99 € *
ggf. zzgl. Versand

In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN.This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries.Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.

Anbieter: Thalia AT
Stand: 17.02.2020
Zum Angebot
Marketing Moves: A New Approach to Profits, Gro...
39,99 € *
ggf. zzgl. Versand

Forget the tired argument about 'old' versus 'new' economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements. Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.

Anbieter: Thalia AT
Stand: 17.02.2020
Zum Angebot