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Perennial Seller: The Art of Making and Marketi...
9,95 € *
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?  How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?  Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic. Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals tha 1. Language: English. Narrator: Ryan Holiday. Audio sample: http://samples.audible.de/bk/peng/003193/bk_peng_003193_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.02.2020
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Roger Wood
39,00 € *
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Roger Cameron Wood is an American marketer, technologist, and innovator. Using principles of design, software engineering, statistics and branding, he has made contributions to a vast range of digital media, including mobile web, text messaging, social media, product placement, ecommerce, risk analysis, virtual currency and digital advertising. He was a pioneer in the application of Bayesian games principles and Kahn s scenario planning analysis to practical marketing decisions about competition.He is primarily recognized for his innovations in digital media, especially his pioneering initiatives in mobile marketing. He is best known for his role at Motorola where he launched iDEN, the first mobile social network, and its eponymous line of mobile phones, and also his part at Omnipoint/Voicestream, the start-up predecessor to T-Mobile, in launching the first GSM Text Messaging service in America, which enabled consumers to use their mobile phones for web content, and SMS Text messaging while traveling from country to country.

Anbieter: Dodax
Stand: 17.02.2020
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The Internet Playground
25,95 € *
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Based on four years of experience teaching computers to 8-12 year olds, media scholar Ellen Seiter offers parents and educators practical advice on what children need to know about the Internet and when they need to know it. The Internet Playground argues that, contrary to the promises of technology boosters, teaching with computers is very difficult. Seiter points out that the Internet today resembles a mall more than it does a library. While children love to play online games, join fan communities, and use online chat and instant messaging, the Internet is also an appallingly aggressive marketer to children and, as this book passionately argues, an educational boondoggle.

Anbieter: Dodax
Stand: 17.02.2020
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ISBN Perennial Seller Buch Hardcover 256 Seiten
16,00 € *
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.- Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Anbieter: Dodax
Stand: 17.02.2020
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Advanced Social Media Marketing
34,85 € *
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Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success.  Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.   Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up.    The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.  

Anbieter: Dodax
Stand: 17.02.2020
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The Internet Playground
35,90 CHF *
ggf. zzgl. Versand

Based on four years of experience teaching computers to 8-12 year olds, media scholar Ellen Seiter offers parents and educators practical advice on what children need to know about the Internet and when they need to know it. The Internet Playground argues that, contrary to the promises of technology boosters, teaching with computers is very difficult. Seiter points out that the Internet today resembles a mall more than it does a library. While children love to play online games, join fan communities, and use online chat and instant messaging, the Internet is also an appallingly aggressive marketer to children and, as this book passionately argues, an educational boondoggle.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
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Perennial Seller
6,40 CHF *
ggf. zzgl. Versand

The book that Inc. says 'every entrepreneur should read' and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Anbieter: Orell Fuessli CH
Stand: 17.02.2020
Zum Angebot
The Internet Playground
26,95 € *
ggf. zzgl. Versand

Based on four years of experience teaching computers to 8-12 year olds, media scholar Ellen Seiter offers parents and educators practical advice on what children need to know about the Internet and when they need to know it. The Internet Playground argues that, contrary to the promises of technology boosters, teaching with computers is very difficult. Seiter points out that the Internet today resembles a mall more than it does a library. While children love to play online games, join fan communities, and use online chat and instant messaging, the Internet is also an appallingly aggressive marketer to children and, as this book passionately argues, an educational boondoggle.

Anbieter: Thalia AT
Stand: 17.02.2020
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Perennial Seller
5,70 € *
ggf. zzgl. Versand

The book that Inc. says 'every entrepreneur should read' and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Anbieter: Thalia AT
Stand: 17.02.2020
Zum Angebot