If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.
Discover the secrets to video marketing, and leverage its power to bring countless targeted, relevant visitors to your offers.... Video marketing is one of the fastest, easiest ways to earn big as an Internet marketer. So, you have a business, a blog, or some type of offer you're trying to promote - an affiliate offer, your own offer, or what have you. There's just one problem: Getting the word out about your offer is generally extremely difficult to do unless you have a few hundred thousand dollars lying around, which you can use to buy paid traffic. But for most people, that's just not the case. If you do happen to have a few hundred thousand dollars you can put toward paid traffic, then no problem, that's great. But for the rest of us, what can we do? When it comes to getting free traffic, most people turn to SEO as their primary solution. There's traffic to be had with SEO, sure, but that is one slow process. Not only is it slow, but it's also time-consuming, and if you want to hire a professional to do it, it's going to cost you a fortune. These secrets and more will be revealed to you in this cutting-edge book, Video Marketing Excellence. The title says it all. It can quickly teach you how to become a pro at video marketing. You just have to be ready to learn and put these techniques into practice for your next video. So, what can video marketing do for you? With video marketing you can quickly make a stunning, professional-looking video and get countless people to view it, marketing your message, your product, your service, etc. throughout the web faster than with other marketing methods - without having to pay much at all. You can do it. You just need to know the tricks of the trade, and now, for the first time, we're letting all the secrets loose to the world in this intense and information-packed book. 1. Language: English. Narrator: Millian Quinteros. Audio sample: http://samples.audible.de/bk/acx0/061906/bk_acx0_061906_sample.mp3. Digital audiobook in aax.
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Natura (BM&F Bovespa: NATU3) is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004. In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. This has been mainly due to the advent of an at home bikini waxing product, which has proved extremely popular with Brazilian women.
Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: very good, University of Wolverhampton (Wolverhampton Business School), 60 entries in the bibliography, language: English, abstract: This project should enable companies to understand the Internet and the possibilities, it offers to strategic marketing communication planning. Therefore it should finally outline in which way the services can be included in an Internet strategy and how it can be integrated in the company marketing strategy.A short summary about the usage of the Internet and its services in marketing introduce this piece of work. The next chapter outlines the differences to classical media and delivers starting points for marketing communication. The main part should enable companies to develop a specific Internet marketing strategy to evaluate the opportunities and restrictions in praxis. A differentiation, not only between dot.coms and old economy companies, but also between big multinationals and SME's (Small and Medium Enterprises), was necessary because of different objectives, interventions, and not least of all, marketing budgets.This work concentrates on the point of view of the marketer. Therefore technical aspects are only explained, if they are needed to understand the services and contexts. Included is Appendix I, which gives an overview of the Internet and its services, and Appendix II, which deals with marketing.Finally, an overview of newly developed services and further development of the Internet will conclude this report. This will give a complete overview of Internet opportunities nowadays. That being said, it has to be taken into account that this report will probably be useful for not more then one to one and a half-years. This depends mainly on further developments of the Internet, which cannot be seen as a static system, but as a highly changing system with extremely short innovation cycles. To establish higher value, the discovered sources will enable further research for up-to-date information if this publication is no longer considered applicable to the topic.
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 'workouts' that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. * Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. * 50% of the content is new or updated with the latest thinking on 'recession proof branding', how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. * The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the 'World's 50 most important marketing thinkers'.
History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the 'big business' names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not! The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world. He is the man who coined the term 'guerrilla marketing' and introduced these secrets to the average Joe. His concepts are so successful that he has sold over 14 million books on the subject (in 41 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world. And Jay did all this 'from scratch'. That is, the success of the 'Guerrilla Marketing' brand is a testament to the very principles Jay himself teaches. So, what then, is Guerrilla Marketing all about? Let's take a segment from Jay's new book 'Guerrilla Marketing for the New Millennium' to learn: 'Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. 'The three key words in that paragraph are every, repeat, and referral. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts. How is Guerrilla Marketing different from traditional marketing? 'Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different from old-fashioned marketing:' Jay then goes on to list 18 things that separate guerrillas from 'mere mortals.' (See below for info on this new book - it's recognized as his most powerful work yet.) So, how then, does this information apply to those of us marketing on the Internet? Far more than you think! The Internet is not just a new guerrilla battlefield - it's the ultimate guerrilla battlefield. There have been more small business mega-success stories in the last 5 years than in the combined history of business. And there are clearly two factors that have influenced this more than anything: 1. The Internet 2. Guerrilla Marketing Ever wonder why big businesses are totally blowing it online? Because they are not guerrilla thinkers! These big bloated bureaucracies are sluggish and set in their ways. This means that someone like you can step in and out-maneuver them. (More and more big businesses are turning to small business entrepreneurs to teach them how to market online - the tables have turned!) So, start thinking like a guerrilla right now. You have the advantage - all you have to do is take it. Here's the definitive place to get started - where you will find an easy to follow step by step plan for launching a 'guerrilla attack'.
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 &quote;workouts&quote; that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on &quote;recession proof branding&quote;, how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the &quote;World's 50 most important marketing thinkers&quote;.
It has been called 'a Cliff Notes on how to live life'. Have you ever had a book that you considered to be a friend? This book can certainly be a 'real friend', and a trusted companion. One you can always turn to for sound advice, quick inspiration, and thoughtful consideration. What really makes the important 'difference' between people? Just two things; and only two things. How we 'think', and how we 'act'. Formal education does very little to teach you how to live a healthy, happy, and successful life, does it? In order for you to achieve these things, you must acquire that crucial information entirely on your own! This book was written to provide you with the information necessary to 'forge a victory' in your personal life. It provides you with keen insights on 100 key topics that are crucial for your well-being and success. It teaches you how to be a better parent, spouse, employee, boss, investor, money manager, entrepreneur, salesperson, negotiator, network marketer, student, voter, consumer, teacher, writer, and much more. It will also enable you to have better health, a much better attitude, improved thinking skills, and all the necessary insights on how to become extremely successful and happy. And it will help you to have a firm resolve to do so! Spend just a 'few minutes a day' reading the 100 insights, in any order you wish, that will provide you with all the knowledge you need in order to achieve the life you desire and truly deserve! The person that doesn't read this book will be at a 'decided disadvantage' compared to someone who does