A solitary citizen today with a broadband connection and several inexpensive or free tools has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before. With a voice, a vote, and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business. The "social media" of blogs, podcasts, and social networks are fusing pop culture with traditional marketing, and it's causing all manner of disruption. Citizen Marketers makes the case that the distributed, power-sharing nature of social media is a reflection of the ideals of democracy, where liberty, free speech and freedom of association are its ruling principles. As a result, positioning, message delivery and reputation management are in the hands of the populace, where anyone can be a publisher or broadcaster. For tradition-bound managers, the message is simple: Control is out of control. People are creating content about products and services, whether companies like it or not. They are the new cultural influencers. Paradoxically, the citizen marketers themselves are not your typical members of society or customer databases. That makes them either progressive or dangerous. Citizen Marketers examines and classifies the work of everyday people who build content on behalf of products, brands, companies, or people and provides a framework for working with them. More cultural guide than business or marketing book, Citizen Marketers examines the significant changes caused by social media. Citizen Marketers outlines a common architecture of participation for the everyday person as citizen marketer, entertainer, or information source. It's ideal for readers hoping to convince colleagues, coworkers, or clients about the broad and tactical changes social media are having on business, marketing, and popular culture. 1. Language: English. Narrator: Ben McConnell, Jackie Huba. Audio sample: http://samples.audible.de/bk/nocr/000002/bk_nocr_000002_sample.mp3. Digital audiobook in aax.
Did you know that you're a marketer? That's right. In today's consumerist, always-digital, interconnected environment, it's almost become a necessity to be a marketer. We have all adapted to survive, whether that be to wade through the nearly 4,000 advertisements many of us see everyday, or to help convince friends and family to attend that get-together we hold every year. Everyday we craft messages. Messages that we hope are persuasive and authentic. Messages that we hope help others see the world the way that we do.Every single person that has access to the internet now has the opportunity of a lifetime. But how can you use it to your advantage, where do you even start and is there a simple way to get from where you are today to where you want to go? We’re All Marketers consists of 20 go-to principles to help you market like a marketer! It breaks down the principles that have made the top marketers successful and explains how you can utilize these principles to market you, your company, or organization in a more impactful way.Inside this book, you'll learn:The 20 foundational principles of marketingThe new rules of digital marketing and how understanding them will set you apartHow experts have applied them in their careers as well as case studies and examplesHow to use the marketing principles from the tailored checklists in your marketing strategy todayThe digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles. We're All Marketers is designed to be a straightforward, easy-to-follow guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world i 1. Language: English. Narrator: Nico De Bruyn. Audio sample: http://samples.audible.de/bk/acx0/179177/bk_acx0_179177_sample.mp3. Digital audiobook in aax.