The second installment of the SEO University brings forth a guide on strategies and tactics that you can use today to rank with search engine optimization. This course moves beyond the fundamentals involved in the field of SEO and stretches into the advanced tactics that are being used to propel sites up Google's SERPs today. Why the SEO University? Developed by a leading author in the field of search engine optimization, SEO Strategies & Techniques is a Post-Panda, Post-Penguin, and Post-Hummingbird guide to ranking on Google's SERPs today. Don't be left in the digital dust in the wake of Google's new algorithm rules... The information contained herein is invaluable to your career as a search engine marketer. Find out just what strategies and tactics are being employed by some of the most skilled SEMs in the field today. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Ken Eaken. Audio sample: http://samples.audible.de/bk/acx0/020660/bk_acx0_020660_sample.mp3. Digital audiobook in aax.
If you work on the high street, you won't need reminding that traditional, bricks and mortar retail hasn't had an easy go of it in recent years. Thankfully, after half-a-decade of financial gloom, there is light at the end of the tunnel and it looks like the economy might just be turning a corner. But this doesn't necessarily mean a return to easy street. For many businesses who continue to struggle on today's high streets, it is all too easy to point the finger of blame for their decline at factors, which they believe, are beyond their control. The Internet is a very obvious target when looking for a fall guy responsible for the decline of the high street. But is this fair? In the face of online competition some businesses will struggle while others, who rise to the challenge, will thrive. This audiobook is for any entrepreneur, business owner, or marketer who wants to future-proof their business, drive real world sales and maximize the potential of their traditional bricks and mortar operations using the techniques widely adopted by their online counterparts. 1. Language: English. Narrator: Norman Gilligan. Audio sample: http://samples.audible.de/bk/acx0/031187/bk_acx0_031187_sample.mp3. Digital audiobook in aax.
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age group is likely to buy now and in coming decades How profits dovetail with consumer numbers What sectors are likely to grow or lag How to make sense of the numbers to chart your own path And more As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Tom Parks. Audio sample: http://samples.audible.de/bk/brll/008859/bk_brll_008859_sample.mp3. Digital audiobook in aax.
A complete course on the rules of marketing for today’s climate. In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and its important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, Mr. Marketer Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: David Devries. Audio sample: http://samples.audible.de/bk/adbl/004771/bk_adbl_004771_sample.mp3. Digital audiobook in aax.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life including consumers. A new crop of media has begun to take over the minds and attention of consumers in the marketplace. Any marketer with the goal of capturing attention of consumers and achieving the vision set forth should be aware and understand how these mediums can be used and what makes the most sense for their particular organization. New Media or Media 2.0 will wade marketers into the deep waters by identifying core landmarks to orientate themselves with in this changing terrain. You’ll learn about:Using social networks like Facebook, Twitter, and Pinterest Location-based marketing like Facebook Places, foursquare, and LooptThe advantages of QR codesUtilizing bloggingUsing YouTube and Vimeo for marketingGroupon and Living SocialAnd more!Consider this a crash course in Marketing 101 for the 21st century! 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/120314/bk_acx0_120314_sample.mp3. Digital audiobook in aax.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors' Marketing series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. As a marketer, properly utilizing the various mediums can be difficult when there are continuous changes that make it tough to determine what is effective, affordable, and appropriate for a particular audience. Many of the mediums can be used to achieve marketing goals, however, advertisers must become adept at being fluid and embracing the unknown. In this audiobook, a former advertising executive and marketing MBA will provide an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns, or instances that have been experienced or observed. You’ll learn about:Print, TV, and digital advertisingWord-of-mouth campaignsExperiential advertisingTips for direct mail advertisingAnd more!Consider this a crash course in marketing 101 for the 21st century! 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/130009/bk_acx0_130009_sample.mp3. Digital audiobook in aax.
No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself. If you're ready to achieve real financial independence and live a life most people only dream about, recruiting must become your number-one priority. Be a Recruiting Superstar takes the guesswork out of successful recruiting, letting you in on Mary Christensen's easy-to-master system for finding and training the right people to sell your product or services and teaching them to do the same. You'll learn how to increase your income exponentially by: Doing and saying the things that will turn prospects into partners Overcoming objections with confidence Attracting people who never considered network marketing Asking the kind of questions that will have your hottest prospects identifying themselves to you! Packed with powerful, can't-miss insider tips, this inspiring guide will give you the know-how and confidence to become the network marketing superstar earner you've always wanted to be! 1. Language: English. Narrator: Lesley Parkin. Audio sample: http://samples.audible.de/bk/gdan/001756/bk_gdan_001756_sample.mp3. Digital audiobook in aax.
Triple your business! Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive? Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello's Think - Engage - Thrive! tears down marketing models created in a data-poor age, offering common-sense alternatives that take marketing out of the textbook, into the real world. Through stories of lessons he learned as an entrepreneur, TV-shopping marketer, and million-dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin' Donuts. In Think - Engage - Thrive! you will learn to use today's unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you'll convert clicks into sales and service into retention. Your business will skyrocket as you Think - Engage - Thrive! Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand. 1. Language: English. Narrator: Scott Miller. Audio sample: http://samples.audible.de/bk/acx0/103364/bk_acx0_103364_sample.mp3. Digital audiobook in aax.
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.