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Death of a Marketer: Modern Marketing's Trouble...
9,95 € *
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Nimble. Adaptable. Flexible. Responsive. Agile.    Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.   Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.   Dive in to discover:Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Madeline Mrozek. Audio sample: http://samples.audible.de/bk/acx0/123789/bk_acx0_123789_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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Digital Marketing Strategy
26,99 € *
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher
Stand: 30.05.2020
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Digital Marketing Strategy
26,99 € *
ggf. zzgl. Versand

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher
Stand: 30.05.2020
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Buyer Personas
22,99 € *
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See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. * Learn who buys what, and why * Understand your buyer's goals and how you can address them * Tailor your marketing activities to your buyer's expectations * See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Anbieter: buecher
Stand: 30.05.2020
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Buyer Personas
22,99 € *
ggf. zzgl. Versand

See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. * Learn who buys what, and why * Understand your buyer's goals and how you can address them * Tailor your marketing activities to your buyer's expectations * See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Anbieter: buecher
Stand: 30.05.2020
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Pimp My Site: Your DIY Guide to SEO, Search Mar...
9,95 € *
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A complete course in do-it-yourself digital marketing in 14 bite-sized lessons. The global recession has sent 10s of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business start-ups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void: a complete, do-it-yourself toolkit structured as a 14-day course. Rather than fry listeners' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer, and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site offers much for beginners and advanced users alike. Paula Wynne, a successful publicist, marketer, and award-winning online entrepreneur, is the best-selling author of Create A Successful Website and Pimp My Site. She is the founder of Remote Employment, an online job board dedicated to remote and home working, and recently launched iHubbub, a home business social network for start-ups, freelancers, authors, remote- and home-based workers to connect, network, and engage to support each other. 1. Language: English. Narrator: Emma Powell. Audio sample: http://samples.audible.de/bk/adbl/011088/bk_adbl_011088_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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Momentum: How to Propel Your Marketing and Tran...
9,95 € *
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Marketing in today's digital age has become overwhelmingly complex - but it doesn't have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing. To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach - separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos. In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy. Before you invest in another marketing strategy, take a step back. Don't waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you're a young business or an established company, let Momentum teach you how to thrive. 1. Language: English. Narrator: Nicol Zanzarella. Audio sample: http://samples.audible.de/bk/brll/008015/bk_brll_008015_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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Marketing for Introverts: How Quiet Ones Can Zi...
9,95 € *
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Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This audiobook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality. A bookworm as a child, author Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Discover how you too can respect your inborn preferences and still become an ace marketer! 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000603/bk_bigh_000603_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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The Brave Art of Motherhood: Fight Fear, Gain C...
9,95 € *
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Full-time FindingJoy.net blogger, speaker, marketer, podcaster, and single mom of seven, Rachel Marie Martin presents a rallying cry to anyone who believes the lie that she is "just a mom".Over the years, you willingly pour everything you have into your family, but in the process, you lose the essence of who you are. In her characteristic raw and visceral style, Rachel teaches you how to rewrite the pages of your story, follow your passion, and discover the beauty of who you are. Drawing on lessons from her own incredible journey - together with insight from conversations with thousands of other women - Rachel encourages moms to break cycles, take off masks, and prevent fear from taking control. She balances her "no excuses" approach with breathing room and grace for those messy moments in life and mothering. Rachel reminds you there is always a reason to hope, to move forward, and to dare the impossible. You can make changes. You can pursue dreams, find yourself, and live a life of deep happiness and boundless joy. Stop waiting for "someday". Take hold of the moment, and say yes to your dreams. 1. Language: English. Narrator: Rachel Marie Martin. Audio sample: http://samples.audible.de/bk/rand/006405/bk_rand_006405_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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