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The Analytical Marketer
33,99 € *
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The Analytical Marketer ab 33.99 € als epub eBook: How to Transform Your Marketing Organization. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 30.05.2020
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Data-Driven Marketing: The 15 Metrics Everyone ...
9,95 € *
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We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers. Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover: Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it) The 15 key metrics every marketer should know The five obstacles to data-driven marketing and how to overcome them In-depth examples of how to apply data-driven principles in small and large organizations How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more New research insights from the Kellogg School of Management, America's leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Jim Meskemin. Audio sample: http://samples.audible.de/bk/acx0/000977/bk_acx0_000977_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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The Analytical Marketer
29,99 € *
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The Analytical Marketer ab 29.99 EURO How to Transform Your Marketing Organization

Anbieter: ebook.de
Stand: 30.05.2020
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The Analytical Marketer
33,99 € *
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The Analytical Marketer ab 33.99 EURO How to Transform Your Marketing Organization

Anbieter: ebook.de
Stand: 30.05.2020
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Managing Marketing in Practice: Selected Corpor...
49,00 € *
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Capitalizing on managerial levers in the area of management of marketing activities require knowledge about methodology and analytical techniques. Companies also can benchmark its own performance with other competitors to know more about their strengths and capabilities. There is severe scarcity of local corporate cases in the area of management and marketing performance. This would bear immense importance to the young learners to gather more vivid and real problems faced by today s marketer. These cases are combination of concepts along with the companies practical performance. This collection of cases was based on the general information on the company existing practice of marketing particularly, availability and distribution operation. All sorts of information were collected through interviews and company s corporate website information. There were budgetary and information constraints to gather specific information for critical marketing and supply chain performance review.

Anbieter: Dodax
Stand: 30.05.2020
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Analytical Marketer
34,80 € *
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How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization&#151,digital, agile, and analytical&#151,and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author's firsthand experience of transforming a marketing organization from &#147,art" to &#147,art and science." Challenged and inspired by their company's own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

Anbieter: Dodax
Stand: 30.05.2020
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Mergers & Acquisitions Pay-off Optimization
9,90 CHF *
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A short pragmatic book about commercial due diligence, i.e. marketing in deal preparation. --- 'A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As'(*) --- The book unveils a unique tool: MOSAICS to easily structure market data and articulate analytical tools. It provides a relevant synthesis of marketing fundamentals. The latter and the MOSAICS tool make this work of interest for M&A experts and beyond, for any Marketer. The book features a meaningful analysis of the practice while showing how commercial due diligence can enhance M&A pay-off. --- 'A WAKE-UP CALL FOR THE BUSINESS WORLD'(*) --- One may challenge the interest for real life of an academic research. Well, the answer comes from the business world itself: the original manuscript was awarded the yearly Prize by ARFA (the French Association of M&A professionals) and received support from seasoned practitioners (*). --- (*) Refer to the quotes on the fourth cover and the foreword. --- TARGETED AUDIENCE: Financial executives, corporate strategy executives, management consulting and education (business schools'professors & students) --- KEY WORDS: M&A, mergers and acquisitions, pay-off, ROI, investment, value creation, deal value, deal preparation, dataroom, data room, commercial due diligence, commercial analysis, strategy, analytical tools, matrix, Ansoff matrix, BCG matrix, GE matrix, KSF, key success factor, Ohmae 3C, Porter five forces, 8Ps Krippendorf, SWOT, strategic marketing, market analysis, market intelligence, knowledge management, risk analysis, methodology, mosaics model, management consulting, strategy consulting, private equity, PE, investor, venture capitalist, corporate venture, corporate fund, investment bank. --- SOME AUTHORS IN BIBLIOGRAPHY: R.Bruner, A.Chernev, P.Howson, R.S.Kaplan, K.L.Keller, P.Kotler, M.McDonald, P.Millier, A.Reed Lajoux. --- EBOOK OR PAPERBACK: The e-book features all figures and graphs in color whereas they appear in grey levels in the paper version.

Anbieter: Orell Fuessli CH
Stand: 30.05.2020
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Mergers & Acquisitions Pay-off Optimization
7,99 € *
ggf. zzgl. Versand

A short pragmatic book about commercial due diligence, i.e. marketing in deal preparation. --- 'A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As'(*) --- The book unveils a unique tool: MOSAICS to easily structure market data and articulate analytical tools. It provides a relevant synthesis of marketing fundamentals. The latter and the MOSAICS tool make this work of interest for M&A experts and beyond, for any Marketer. The book features a meaningful analysis of the practice while showing how commercial due diligence can enhance M&A pay-off. --- 'A WAKE-UP CALL FOR THE BUSINESS WORLD'(*) --- One may challenge the interest for real life of an academic research. Well, the answer comes from the business world itself: the original manuscript was awarded the yearly Prize by ARFA (the French Association of M&A professionals) and received support from seasoned practitioners (*). --- (*) Refer to the quotes on the fourth cover and the foreword. --- TARGETED AUDIENCE: Financial executives, corporate strategy executives, management consulting and education (business schools'professors & students) --- KEY WORDS: M&A, mergers and acquisitions, pay-off, ROI, investment, value creation, deal value, deal preparation, dataroom, data room, commercial due diligence, commercial analysis, strategy, analytical tools, matrix, Ansoff matrix, BCG matrix, GE matrix, KSF, key success factor, Ohmae 3C, Porter five forces, 8Ps Krippendorf, SWOT, strategic marketing, market analysis, market intelligence, knowledge management, risk analysis, methodology, mosaics model, management consulting, strategy consulting, private equity, PE, investor, venture capitalist, corporate venture, corporate fund, investment bank. --- SOME AUTHORS IN BIBLIOGRAPHY: R.Bruner, A.Chernev, P.Howson, R.S.Kaplan, K.L.Keller, P.Kotler, M.McDonald, P.Millier, A.Reed Lajoux. --- EBOOK OR PAPERBACK: The e-book features all figures and graphs in color whereas they appear in grey levels in the paper version.

Anbieter: Thalia AT
Stand: 30.05.2020
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