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The Analytical Marketer
35,49 € *
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The Analytical Marketer ab 35.49 € als epub eBook: How to Transform Your Marketing Organization. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 09.12.2019
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Data-Driven Marketing: The 15 Metrics Everyone ...
9,95 € *
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We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers. Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover: Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it) The 15 key metrics every marketer should know The five obstacles to data-driven marketing and how to overcome them In-depth examples of how to apply data-driven principles in small and large organizations How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more New research insights from the Kellogg School of Management, America's leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Jim Meskemin. Audio sample: http://samples.audible.de/bk/acx0/000977/bk_acx0_000977_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.12.2019
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The Analytical Marketer
35,49 € *
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The Analytical Marketer ab 35.49 EURO How to Transform Your Marketing Organization

Anbieter: ebook.de
Stand: 09.12.2019
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Mergers & Acquisitions Pay-off Optimization
9,90 CHF *
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A short pragmatic book about commercial due diligence, i.e. marketing in deal preparation. --- 'A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As'(*) --- The book unveils a unique tool: MOSAICS to easily structure market data and articulate analytical tools. It provides a relevant synthesis of marketing fundamentals. The latter and the MOSAICS tool make this work of interest for M&A experts and beyond, for any Marketer. The book features a meaningful analysis of the practice while showing how commercial due diligence can enhance M&A pay-off. --- 'A WAKE-UP CALL FOR THE BUSINESS WORLD'(*) --- One may challenge the interest for real life of an academic research. Well, the answer comes from the business world itself: the original manuscript was awarded the yearly Prize by ARFA (the French Association of M&A professionals) and received support from seasoned practitioners (*). --- (*) Refer to the quotes on the fourth cover and the foreword. --- TARGETED AUDIENCE: Financial executives, corporate strategy executives, management consulting and education (business schools'professors & students) --- KEY WORDS: M&A, mergers and acquisitions, pay-off, ROI, investment, value creation, deal value, deal preparation, dataroom, data room, commercial due diligence, commercial analysis, strategy, analytical tools, matrix, Ansoff matrix, BCG matrix, GE matrix, KSF, key success factor, Ohmae 3C, Porter five forces, 8Ps Krippendorf, SWOT, strategic marketing, market analysis, market intelligence, knowledge management, risk analysis, methodology, mosaics model, management consulting, strategy consulting, private equity, PE, investor, venture capitalist, corporate venture, corporate fund, investment bank. --- SOME AUTHORS IN BIBLIOGRAPHY: R.Bruner, A.Chernev, P.Howson, R.S.Kaplan, K.L.Keller, P.Kotler, M.McDonald, P.Millier, A.Reed Lajoux. --- EBOOK OR PAPERBACK: The e-book features all figures and graphs in color whereas they appear in grey levels in the paper version.

Anbieter: Orell Fuessli CH
Stand: 09.12.2019
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Mergers & Acquisitions Pay-off Optimization
7,99 € *
ggf. zzgl. Versand

A short pragmatic book about commercial due diligence, i.e. marketing in deal preparation. --- 'A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As'(*) --- The book unveils a unique tool: MOSAICS to easily structure market data and articulate analytical tools. It provides a relevant synthesis of marketing fundamentals. The latter and the MOSAICS tool make this work of interest for M&A experts and beyond, for any Marketer. The book features a meaningful analysis of the practice while showing how commercial due diligence can enhance M&A pay-off. --- 'A WAKE-UP CALL FOR THE BUSINESS WORLD'(*) --- One may challenge the interest for real life of an academic research. Well, the answer comes from the business world itself: the original manuscript was awarded the yearly Prize by ARFA (the French Association of M&A professionals) and received support from seasoned practitioners (*). --- (*) Refer to the quotes on the fourth cover and the foreword. --- TARGETED AUDIENCE: Financial executives, corporate strategy executives, management consulting and education (business schools'professors & students) --- KEY WORDS: M&A, mergers and acquisitions, pay-off, ROI, investment, value creation, deal value, deal preparation, dataroom, data room, commercial due diligence, commercial analysis, strategy, analytical tools, matrix, Ansoff matrix, BCG matrix, GE matrix, KSF, key success factor, Ohmae 3C, Porter five forces, 8Ps Krippendorf, SWOT, strategic marketing, market analysis, market intelligence, knowledge management, risk analysis, methodology, mosaics model, management consulting, strategy consulting, private equity, PE, investor, venture capitalist, corporate venture, corporate fund, investment bank. --- SOME AUTHORS IN BIBLIOGRAPHY: R.Bruner, A.Chernev, P.Howson, R.S.Kaplan, K.L.Keller, P.Kotler, M.McDonald, P.Millier, A.Reed Lajoux. --- EBOOK OR PAPERBACK: The e-book features all figures and graphs in color whereas they appear in grey levels in the paper version.

Anbieter: Thalia AT
Stand: 09.12.2019
Zum Angebot