Angebote zu "Strategy" (268 Treffer)

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Digital Marketing Strategy
25,28 € *
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Anbieter: buecher
Stand: 11.08.2020
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Brands and Bulls**t.: Excel at the Former and A...
9,95 € *
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As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over 20 years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you: Understand what branding in a digital world really means Learn how to create a powerful brand that creates a customer "feeling" Create specific brand strategies that really work in the marketplace Review 10 possible brand strategies and understand their potential Understand how positioning and category ladders work and why Utilize tools like brand decision trees to simplify complex brand choices Create a branding strategy for a client or company that targets a blue ocean Begin to comprehend the new four P's of marketing and their impact Learn how to quickly create a brand plan with the BrandPlanr Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital markete 1. Language: English. Narrator: Bernhard Schroeder, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/002324/bk_gdan_002324_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 11.08.2020
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Architecting Experience
82,58 € *
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This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Anbieter: buecher
Stand: 11.08.2020
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Architecting Experience
39,21 € *
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This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Anbieter: buecher
Stand: 11.08.2020
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Architecting Experience
82,58 € *
ggf. zzgl. Versand

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Anbieter: buecher
Stand: 11.08.2020
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Architecting Experience
39,21 € *
ggf. zzgl. Versand

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Anbieter: buecher
Stand: 11.08.2020
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Hacking Growth (eBook, ePUB)
11,99 € *
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'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Anbieter: buecher
Stand: 11.08.2020
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Hacking Growth (eBook, ePUB)
11,99 € *
ggf. zzgl. Versand

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Anbieter: buecher
Stand: 11.08.2020
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Digital Business Strategy: The Ultimate Guide t...
9,95 € *
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If you want to learn effective strategies in digital marketing, keep listening:Did you Google something today? Or check your Facebook and Instagram newsfeed? Did you see the funny video that went viral? If you did any of these things, then you’re inevitably a part of the digital world and so are your customers.Your brand is not about your company logo. It is not about advertising alone. It is not about corporate identity, either. Your brand is about passion, belonging, confidence, security, and action. A set of unique values that define your company, but your customers are not going to see all of that if you don’t deliver your message effectively enough. That’s where your digital strategy comes into play.Digital strategy or digital marketing is the promotion of products or brands via an electronic media. By using digital channels and methods, you can analyze your marketing campaigns to understand what is working and what isn’t, typically in real time.A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. A digital strategy is often characterized by the application of new technologies to existing business activities. It also focuses on the enablement of new digital capabilities to businesses. A digital strategy can be formulated and implemented through a variety of different approaches, which is what you’re going to uncover in this guide.Your strategy is going to turn your goals and vision into reality, and it is imperative that you get it right. All the marketing initiatives that were once carried out the traditional way now need to be transferred to the digital space because that’s where the future is. Digital Business Strategy is going to take an insightful look at: An in-depth look at digital marketing and why your businesses needs it The job scope of a digital marketer 1. Language: English. Narrator: William Harvey, Jr.. Audio sample: http://samples.audible.de/bk/acx0/197352/bk_acx0_197352_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 11.08.2020
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