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Analytical Marketer
35,80 € *
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How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization&#151,digital, agile, and analytical&#151,and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author's firsthand experience of transforming a marketing organization from &#147,art" to &#147,art and science." Challenged and inspired by their company's own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

Anbieter: Dodax AT
Stand: 19.01.2020
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The Relationship Marketer
61,24 € *
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In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities."The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.

Anbieter: Dodax AT
Stand: 19.01.2020
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The Relationship Marketer
65,99 € *
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In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities."The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.

Anbieter: Dodax AT
Stand: 19.01.2020
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The Relationship Marketer
61,24 € *
ggf. zzgl. Versand

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities."The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.

Anbieter: Dodax
Stand: 19.01.2020
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The Relationship Marketer
64,19 € *
ggf. zzgl. Versand

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities."The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.

Anbieter: Dodax
Stand: 19.01.2020
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The Mindful Marketer
36,29 € *
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As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Anbieter: Dodax AT
Stand: 19.01.2020
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The Mindful Marketer
35,30 € *
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As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Anbieter: Dodax
Stand: 19.01.2020
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The Relationship Marketer
60,69 € *
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Erscheinungsdatum: 29.11.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Relationship Marketer, Titelzusatz: Rethinking Strategic Relationship Marketing, Auflage: 2. Auflage von 2014 // 2nd ed. 2009, Autor: Bjerre, Mogens // Hougaard, Soren, Verlag: Springer Berlin Heidelberg // Springer-Verlag GmbH, Sprache: Englisch, Schlagworte: Marketing und Vertrieb // Kundendienst, Rubrik: Wirtschaft // Management, Seiten: 240, Informationen: Paperback, Gewicht: 371 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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Hougaard, Søren: The Relationship Marketer
68,69 € *
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Erscheinungsdatum: 09.11.2009, Medium: Buch, Einband: Gebunden, Titel: The Relationship Marketer, Titelzusatz: Rethinking Strategic Relationship Marketing, Auflage: 2. Auflage von 1990 // 2nd edition, Autor: Hougaard, Søren // Bjerre, Mogens, Verlag: Springer-Verlag GmbH // Springer Berlin, Sprache: Englisch, Schlagworte: Management // Strategisches Management // Unternehmensstrategie // Absatz // Marketing // Vermarktung // Marktforschung // Service // Kundendienst // Management und Managementtechniken, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 236, Gewicht: 510 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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